Why is SEO Important for Your Business
Why is SEO Important for you business?
The most important reason why SEO is necessary is because it makes your website more useful for both users and search engines. Although they still cannot see a web page as a human does. SEO is necessary to help search engines understand what each page is about and whether or not it is useful for users.
Now let's give an example to see the clearest things:
We have an electronic commerce dedicated to the sale of children's books. Well, for the term "coloring pictures" there are about 673,000 monthly searches. Assuming that the first result that appears after doing a search on Google gets 22% of clicks (CTR = 22%), we would get about 148,000 visits per month.
Now how much are those 148,000 visits worth? Well, if for that term the average cost per click is € 0.20 we are talking about more than € 29,000 / month. This only in Spain, if we have a business oriented to several countries, 1.4 billion searches are conducted every hour in the world. Of those searches, 70% of clicks are on organic results and 75% of users do not reach the second page. If we consider all this, we see that there are many clicks per month for the first result.
SEO is the best way for your users to find you through searches in which your website is relevant. These users look for what you offer them. The best way to reach them is through a search engine.
- Oct 02, 2019