If you’re running a small business, freelancing, or trying to get your name out there, someone’s probably told you to “start guest blogging”.

You probably nodded, then quietly Googled:

“What is guest blogging?”

No shame in that. So, let’s break it down.

Let’s Start with This: Is Guest Blogging Still Relevant in 2025?

Absolutely. Guest blogging remains one of the most underrated ways to build trust, traffic, and backlinks. A recent Authority Hacker study revealed that over 60% of marketers still rely on guest posts to get high-quality backlinks. So, when done right, it works.

The internet is overflowing with myths, subpar strategies, and outdated tactics. So, let’s cut through the noise. Below are some answers to the common questions people have about guest blogging.

Q1: What is guest blogging?

Guest blogging involves writing a blog post and getting it published on someone else’s website. In return, you get exposure and a link back to your site.

You can think of it as modern-day networking — but with words. You're not just throwing content around; you're sharing real ideas with a new audience while widening your network.

Q2: What’s the actual benefit of guest blogging?

• Reach: Your name and ideas get seen by new readers.
• Credibility: Appearing on respected sites makes you look like a pro in your niche.
• SEO Power: Backlinks from quality sites can improve your search engine rankings.
• Networking: You build relationships with editors, bloggers, and readers alike.

The benefits of guest blogging build over time, but it gives real results if you’re consistent.

Q3: How do I find blogs that accept guest posts?

Google it. Try searching by adding phrases like “write for us” or “guest post” along with your topic.

A lot of websites are open to submissions, especially in niche areas like digital marketing, wellness, personal finance, and parenting.

If you are interested in a more specialized field, use tools like Afrefs and BuzzSumo to check where your competitors or industry peers are posting.

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Also Read: Guest Blogging: 7 Steps to rank your website higher in search engines

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Q4: How to successfully pitch a blog to a high-quality website?

Keep it short and personal. Editors get numerous pitches a week, and most are robotic and generic. Make sure that yours isn’t the same.

Here’s what to include:

• A brief intro (who you are and what you do)
• A note showing you’ve read their blog (mention a post you liked)
• A few specific topic ideas you’d like to write about
• A link or two of your best writing (do not include too many)

And always check and follow their submission guidelines before emailing.

Q5: What types of posts do best as guest content?

Generally, the following formats perform well:

• “How-to” guides with actionable steps
• List-style posts
• Personal lessons or case studies
• Mistakes to avoid in your industry
• Industry trends 

The golden rule? Instead of making it all about you and what you want to promote, focus on what their audience wants.

Q6: How long should a guest post be?

That depends on the blog. Some prefer 600–800 words while others go with in-depth articles that are 1,500+ words.

The best way to ensure that your blog gets accepted is to match the tone, depth, and length of the other posts on your target site. If their content is mainly short and punchy, follow the same type of writing. 

Q7: Can I include links in the post? 

Usually yes, but make sure to limit them.

You should link to useful resources to back up your points. Adding a link to your website (either in the body or author bio) is typically fine, given that it fits naturally and isn’t overly promotional.

Tip: Don’t over-optimize the anchor text. Keep it human and natural with the flow of writing. 

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Also Read:  Tips for identifying the right websites for guest posting

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Q8: Can I reuse guest posts on my site?

In most cases, no.

Guest posts should be original and not be reposted word-for-word on your blog. But you can take the same idea and rework it for your site.

Another option is to link to the guest blog from your blog and say, “Hey, I wrote this piece for [Site Name]. Check it out!”

Q9: What should I do after the post goes live? 

This is where most people blunder. 

Once it’s published, they sit back and relax, thinking that they have completed their part. But there’s more to do. 

• Thank the editor or site owner
• Share it — on LinkedIn, Twitter, your email newsletter, etc.
• Engage with readers if there are comments
• Stay in touch — building relationships matters

Q10: Can guest blogging help me get clients?

Yes, especially if your content is targeted towards the intent of attracting them. 

When readers find your advice helpful and see your name linked to it, they’re more likely to trust you. And trust is the first step in any sales funnel.

Some guest posts rank in Google for years. That means leads trickling in long after the post has been published.

Q11: How often should I guest blog?

Start with once or twice a month. Quality matters more than quantity.

A guest post on one trusted site can be worth more than 10 on low-tier sites with no real readers.

Q12: How to choose high-quality guest blogging sites?

When you try guest blogging, you want to post in a site where your content will get seen and respected.

Here’s how to spot a high-quality guest blogging site:

• They have real traffic
• They publish consistently
• The content is good
• They have some kind of editorial control
• Their audience aligns with yours

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Also Read: The Role of Guest Blogging in SEO and Traffic Generation

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Q13: Are there any red flags to watch out for?

Definitely. If you see these, avoid choosing the site.

• The domain is filled with poor-quality or AI-generated content
• They publish everything sent their way with no editorial standards
• They don’t link back or allow author bios

Q14: Should I try out high-quality paid guest blogging sites?

If the site is well-known, has real traffic, and charges a reasonable fee to publish sponsored content, then the answer is yes. 

But make sure to research the website. The site in question should have good domain authority, well-written content, and consistent traffic. 

Q15: What are some quality guest posting sites to try out?

Here are a few that often-welcome contributions while offering do follow links, but make sure to double-check their current guidelines:

• Business2Community 
• LocalBizNetwork
• DailyWritingTips 

Start small and build your way up. Often, a mid-sized blog with an engaged audience can give better results than a giant site where your post gets buried.

LocalBizNetwork

Want to try guest blogging but do not know where to start? LocalBizNetwork is the right place for you. Our local business directory helps you reach your target customers while also pushing you up in the SERPs. To know more about this, visit our site here.