Read Our Blogs

Capitalize On the New Instagram Algorithm to Expand Your Brand Identity

You are probably wondering about the new Instagram algorithm and what it means for marketing your brand to the public. The biggest change in the new algorithm is the way your posts are viewed by your followers. The posts no longer appear on your followers’ feed in chronological order (like the 2016 algorithm). They appear based on the amount of interaction your followers have with you and a few more factors. If you play your cards right, your brand could reach large masses in no time. Here are a few ways to expand your brand identity:

Posting at the right time

 

Owners of business accounts have the advantage of knowing a lot about their followers in terms of age group, city, gender and the most important factor- the time at which most followers are most active. The key part lies in posting your photos or videos at that time. Statistically speaking, the chances of your post being viewed by a lot of users are higher during the time your followers are most active.

 

Increasing the number of posts per day

 

Let’s say you post one photo/video per day. Increase it to two or three and see how your followers respond to it. Your followers may appreciate more content posted per day. There is a threshold above which your followers may get annoyed or disinterested. Know that threshold by trial and error and maximize your reach.

 

#Hashtagging the posts

 

Instagram’s new feature allows people to follow hashtags. Tag your posts with relevant hashtags ONLY. The followers of those hashtags will be able to view your post and your reach will increase. DO NOT use random hashtags as some followers may block your post and claim it to be irrelevant, which would highly affect the reach of your post.

 

Meaningful interaction with viewers

 

Maintaining interactions with your followers is a key factor in determining the reach of your post. Respond to DMs from your followers, ask questions in your posts and encourage your followers to comment on your posts and reply to them. The more comments, bookmarks, shares etc. your post has, the more reach it gets.

 

Using all the features of Instagram

Instagram developers love users who use all features of Instagram.

 

1. Post two or three stories every day and keep your audience engaged

2. Use the poll feature

3. Use relevant emoji to visually captivate your audience

4. Use filters that Instagram provides and ask your audience for their opinion

5. Use Instagram live!

 

Statistics reveal that users spend more time looking at videos with HQ audio in them than those without. The more time the users spend on your account and posts, the more popularity your account gets.

Following these steps will greatly improve the reach to your audience and expand your brand identity. New and upcoming brands can capitalize on the new algorithm and maximize their marketing.

  • Jul 26, 2018

Comments - 2

Share Your Thoughts

Verify you're Human*

Just check on this box below to verify

Search our Blogs

Show Blog Categories

Categories :

SEO/SEM (39)

5 Ways to Build a Strong Customer Base

10 Smart Ways to Build Backlinks to Your Website

12 Most Important Tips for an Effective SEO Strategy

7 Tips to Rank Better Using Profile Creation Sites

Artificial Intelligence (AI) - Your Business on Google Search is Changing

BERT Algorithm Update: Goodbye, Keywords! Hello, Search Intent!

Busting Myths About Online Business Directories

Cracking the Codes to the 3-Pack Business Model by Google

Exploring the New Technologies in SEO (Keeping Abreast With the Ever-Changing World of SEO)

Get quality backlinks to your website 101

How to Use Business Profiles as Landing Pages for Marketing Campaigns?

How are Data and Empathy key to great Marketing?

How to Rank with an LBN business profile?

Keyword Research to Strategize Your SEO

Link building techniques for 2019

List of Emerging Business Profile Creation Sites You Cannot Afford to Miss

List of Top 10 SEO Companies in Chennai

Marketing Strategies to Scale up a Start-up

Optimizing SEO - A Business Lifeline in Pandemic Times

Paid Business Listing vs. Free Business Listing (Pros and Cons)

Rewriting Tools and Services

Role of Bing in Digital Marketing

Search Engine Optimization Techniques That Will Increase Your Website Traffic - Part 1

Search Engine Optimization Techniques That Will Increase Your Website Traffic-Part 2

Social Media Profiles vs Web Directory Profiles - The Better Choice

The Five Imperatives Of Great Website Ranking

Top SEO Blogs for Beginners

What are SEO Optimization Technique?

What are the Best Websites to Use for Effective Business Listings?

What are the different types of Business Directories, and how to choose the right ones?

What are the Key Differences between Local SEO and Business Listing?

What are the Possible Features you can expect in a Business Profile Site?

What is SEO?

What is Technical SEO

What is the Concept of Google Page Rank Algorithm

Why customer reviews are critical

Why Isnt My Business Showing Up in the Top Searches?

Why Mobile and Page Speed Matters in SEO

Why Updating Your Business Profile Is Essential to Rank Higher?

Small Business Advisory (38)

5 Ways to Build a Strong Customer Base

10 Safe Cost-Cutting Options for Small Business Owners

11 Tips from Removalists When Relocating to a New Office Space

15 Small Business Ideas That Do Not Cost Money

5 mistakes to avoid when naming your business

5 Ways by Which Start-Ups Can Earn Consumer Trust

5 Ways to Increase the Visibility of Your Business

6 Common Mistakes Security Agents Make, Choose the Right One

7 Tips to Rank Better Using Profile Creation Sites

8 Efficient Ways to Take Charge of Your Small Business' Online Reputation

Business Interruption Insurance

Cracking the Codes to the 3-Pack Business Model by Google

Creating a vision board for your small business: Does it work?

Developing a Strong Online Presence for Start-ups

Difference between a Small Business and a Micro Business

How to Use Business Profiles as Landing Pages for Marketing Campaigns?

How Should Small Businesses Change to Survive the Pandemic

How to Promote a Small Business?

How To Start A Small Business In California Easy Steps

How to Take Maximum Advantage of Local Business Directories for Promoting Your Business?

Is Becoming a Member of a Trade Association Necessary?

List of Emerging Business Profile Creation Sites You Cannot Afford to Miss

Marketing Strategies to Scale up a Start-up

New Yorker Starts a Coaching Business in Silicon Valley

People Are Quitting Stable Jobs for a Side Hustle The Good Things About Being a Solopreneur!

Pro Tips - Pick the Best Estate Agents for You

Recession Is Everywhere - Here Are Tips to Help Your Business Survive the Recession

Small Biz Ideas with Low Investment

Small Business Marketing Trends for 2021

Social Media Profiles vs Web Directory Profiles - The Better Choice

Strategies for Small Business Recovery after the Pandemic

Top 10 Reasons Why your Small Business MUST have a Digital Presence

Top SEO Blogs for Beginners

What Are the Key Things to Do after Setting up a New Business?

What Is Upselling? In What Way Does It Benefit Your Small Business?

Who is a Social Entrepreneur

Why Market Research is Important for SMEs (Small and Medium Enterprises)

Why You Should Work for a Small Business

About the Author

LocalBizNetwork, LLC was formed in 1999 to help small business owners with Online Solutions. The company has grown into a global small business organization from its humble Silicon Valley roots. LocalBizNetwork, LLC has partnered with various small business organizations throughout the world to build a marketing platform that will help the business owner become more visible in the online world.

Do You Have Questions?

Feel free to contact us by email. We usually respond within 24-48 hours.