Read Our Blogs

8 Methods for Getting Your Business Noticed in Local Markets

How to Get Your Business Noticed in Local Markets - Directory Submission SitesA small business is a great step towards financial independence but attracting customers is a whole different challenge. You are competing with a lot of other businesses and it takes effort to get noticed.

According to a recent survey, 92% of customers said that they would choose a local store over a chain store, given that the local stores provide better customer service. This means that local businesses still have a chance. From adding your business to directory submission sites to setting up loyalty or referral programs, here are 8 methods that can spotlight your business to the local community. 

8 Methods to Capture Local Markets

Local search is the second most influential factor for a customer to decide on the store to visit. If this doesn’t lay enough stress on the importance of local marketing, you should know that about 40% of all online searches are related to location. People want a hassle-free shopping experience and local stores are the best option for that.

With the right strategies and approaches, it is possible for your local business to flourish. Here are some of those strategies to consider. 

1. Optimize for Local Search

This is how today’s sales market works.

  • A person in your vicinity searches for the service that you offer. 
  • Your business shows up at the top of the search engine results when compared to your competitors. 
  • You get a new customer!

But if your business’s name doesn’t show up in the search engine results or is buried under your competitors, you will most likely lose the customer. Hence, for your business to survive, optimization for local search is important. Here’s what you have to do:

  • Create or claim your profile in Google Business Profile (GBP)
  • Sign up for small business listings with quality directory submission sites 
  • Include accurate information about your business
  • Regularly update the listings

With LocalBizNetwork, you can add videos, blogs, and more to your small business listing. Your listing would be equivalent to a mini website and can even be used as a landing page for your marketing campaign.


Also, Read 5 Ways You Can Improve Your Business’ Visibility on Google Maps  


2. Social Media Is Your Friend

Internet influences customers nowadays and therefore you need to make sure that your business shows up everywhere. Apart from small business listings, create accounts with social media sites like Facebook, Instagram, LinkedIn and more.

You can also look for social media sites that are trending in your locality and create accounts on them. Enter accurate information with photos that are consistent through all these profiles since it builds trust and authenticity for your business.

3. Never Ignore Content Marketing

Do a random search on several businesses offering the same service. You will note that businesses without blogs, videos and other content are overshadowed by businesses that have quality content. To place your business in the line of sight of the local communities, here are some tactics to try:

  • Find local keywords and target them
  • Hire guest bloggers who are popular with the local community 
  • Focus on local content 
  • Post user-generated content
  • Attend local events and write about them


4. Get Popular Within the Community

A familiar face instantly gives you an advantage. Get out there and participate in local events. Introduce yourself to people and get to know them.

You can volunteeror sponsor these events which will help you gain a reputation in the local community. This reputation will easily transfer to your business and in no time, you will notice an increased inflow of customers.

5. Consider Special Deals and Promotions

This is a very powerful technique especially if you are a new small business. Loyalty isn’t built in a day and you need to give customers enough time for it.

With special deals and offers, more people will be open to trying your product or service. If they are impressed with the quality and service, then they might come back even without the offers.

Also, offer seasonal deals which will ensure that you remain in the minds of your customers.

6. Use Locally Targeted Ads

It’s 2023 and the distribution of flyers is no longer the best approach. People are glued to their cellphones and it is probably the best way to effectively capture their attention.

Include digital ads in your marketing campaign by which you can target specific local audiences. You can choose search engine marketing ads that will help your business show up at the top of the SERPs when a certain term is searched. The next option is to choose cost-per-click or pay-per-click ads on popular platforms like Facebook, Yelp and more.

Designate a budget for these ads and promote your business in key areas to get better results.

7. Don’t Forget Email Marketing

Email marketing remains a powerful strategy that can convert leads into customers even today. Include sign-in forms or CTAs to your website that will get you the email list of the local customers.

The next step is to set up a direct mail campaign for your target market. This is a strategy that requires little money but gives high returns.


Also Read: 12 Most Important Tips for an Effective SEO Strategy  


8. Set up a Loyalty and Referral Program

Despite the menu price increase, Starbucks saw a boosted revenue of about 24% this year. How?It was thanks to the Loyalty and Rewards program.

Active Starbucks Rewards membership grew from 3.2 million to 27.4 million! That is a noticeable increase. The Rewards program is aimed at long-term revenue rather than immediate profit. With the Rewards program, Starbucks ensures that its customers come back for more.

With the help of loyalty and referral programs, you can retain existing customers and also gain new ones.

LocalBizNetwork

Small business listings coupled with an opportunity to post quality content means you target two birds with one stone. With LocalBizNetwork, you can add blogs, videos, and podcasts to promote your business and all of that at a one-time price! Visit us here to know more about the listing options. 


  • Feb 22, 2023

Comments - 0

Share Your Thoughts

Verify you're Human*

Just check on this box below to verify

Search our Blogs

Subscribe to our blog/newsletter

Show Blog Categories

Categories :

Digital Marketing (49)

5 Strategies That Can Help in Link Building for Local SEO

5 Ways to Build a Strong Customer Base

Difference Between Marketing Strategy and Marketing Plan

4 Common Challenges Faced by Entrepreneurs and How to Overcome Them?

5 Must-Know Consumer Trends of 2024

5 Ways You Can Improve Your Business's Visibility on Google Maps

7 Tips to Rank Better Using Profile Creation Sites

8 Methods for Getting Your Business Noticed in Local Markets

A Guide to Niche Marketing for Small Business Owners

B2C Marketing Essentials: Building Bridges Between Businesses and Customers

Benefits of Finding a Niche Market for Small Business Owners

Boosting Small Business Success: The Importance of Market Research

Capitalize On the New Instagram Algorithm to Expand Your Brand Identity

Developing a Strong Online Presence for Start-ups

Dofollow and Nofollow Links - How to Select the Profile Creation Sites That Will Benefit Your Business?

Email Marketing Never Goes Obsolete

Expert Tips to Improve the Local Ranking of Your Business

FAQs about Business Directory Listings

How to Use Business Profiles as Landing Pages for Marketing Campaigns?

How to Create a One-Page Website?

How to Gather Positive Testimonials and Reviews?

How to Get Your Customers to Work as Free Marketers for Your Business?

How to Identify Your Niche Market and Dominate Your Niche?

How to Leverage Business Directory Listings and Reviews for Success?

How to Make Your Start-up Rank on Top of Google?

How to Rank with an LBN business profile?

Importance of Profile Creation Sites in SEO

Is Listing Your Startup Necessary?

Local SEO Trends for Business Growth - An Updated Guide for 2023

Low-Cost Market Research Tips for Startups

Marketing Strategies to Scale up a Start-up

Power of Citations: A Comprehensive Guide to Obtaining and Utilizing Them for SEO Success

Powerful Instagram Marketing Tips which really work: 3 min Read

Premium Business Directories That Deliver Results with Minimal Expense

Role of Bing in Digital Marketing

Small Business Marketing Statistics That Every Entrepreneur Should Know in 2023

Social Media Profiles vs Web Directory Profiles - The Better Choice

Step by Step Guide to a good Digital Marketing Strategy

Top 10 ways you can promote your content

Top 6 Reasons You Should Apply Digital Marketing for Your Brisbane Business

What Are the Key Things to Do after Setting up a New Business?

What are the Possible Features you can expect in a Business Profile Site?

Why customer reviews are critical

Why Do You Need Infographics in Digital Marketing?

Why Is Brand Reputation Important for Your Business?

Why is E Newsletter important in Digital Marketing

Why Is Online Visibility Important and How Is It Different from Online Presence?

Why Online Visibility is More Important than Page and Domain Authority

Why Purchased Email Lists Are A Huge No-no For Marketers

Local SEO (32)

5 Strategies That Can Help in Link Building for Local SEO

Best Alternatives to a Website for Your Local Business

Difference Between Marketing Strategy and Marketing Plan

10 Simple Tips to Speed Up Local Business Websites

5 Must-Know Consumer Trends of 2024

5 Ways You Can Improve Your Business's Visibility on Google Maps

8 Methods for Getting Your Business Noticed in Local Markets

A Guide to Niche Marketing for Small Business Owners

Are Local Business Directories Still Good for SEO?

Benefits of Finding a Niche Market for Small Business Owners

Boosting Small Business Success: The Importance of Market Research

Developing a Strong Online Presence for Start-ups

Dofollow and Nofollow Links - How to Select the Profile Creation Sites That Will Benefit Your Business?

Expert Tips to Improve the Local Ranking of Your Business

FAQs about Business Directory Listings

How to Identify Your Niche Market and Dominate Your Niche?

How to Make Your Start-up Rank on Top of Google?

How to Use Google My Business to Get More Customers?

Importance of Profile Creation Sites in SEO

Is Listing Your Startup Necessary?

Local SEO Trends for Business Growth - An Updated Guide for 2023

Low-Cost Market Research Tips for Startups

Power of Citations: A Comprehensive Guide to Obtaining and Utilizing Them for SEO Success

Premium Business Directories That Deliver Results with Minimal Expense

Small Business Marketing Statistics That Every Entrepreneur Should Know in 2023

Top 10 Reasons Why your Small Business MUST have a Digital Presence

What Are Local Business Profiles and How to Get One for Your Business?

What Are the Key Things to Do after Setting up a New Business?

What are the Possible Features you can expect in a Business Profile Site?

Why Is Brand Reputation Important for Your Business?

Why Is It Important to Add Your Business to Local Directories?

Why Should Local Businesses Care about Creating Content

SEO/SEM (62)

5 Strategies That Can Help in Link Building for Local SEO

5 Ways to Build a Strong Customer Base

Difference Between Marketing Strategy and Marketing Plan

10 Smart Ways to Build Backlinks to Your Website

12 Most Important Tips for an Effective SEO Strategy

5 Ways You Can Improve Your Business's Visibility on Google Maps

7 Tips to Rank Better Using Profile Creation Sites

8 Methods for Getting Your Business Noticed in Local Markets

A Guide to Niche Marketing for Small Business Owners

Artificial Intelligence (AI) - Your Business on Google Search is Changing

BERT Algorithm Update: Goodbye, Keywords! Hello, Search Intent!

Boosting Small Business Success: The Importance of Market Research

Busting Myths About Online Business Directories

Common Mistakes First-Time Startup Founders Should Avoid

Cracking the Codes to the 3-Pack Business Model by Google

Dofollow and Nofollow Links - How to Select the Profile Creation Sites That Will Benefit Your Business?

Expert Tips to Improve the Local Ranking of Your Business

Exploring the New Technologies in SEO (Keeping Abreast With the Ever-Changing World of SEO)

FAQs about Business Directory Listings

Get quality backlinks to your website 101

How to Use Business Profiles as Landing Pages for Marketing Campaigns?

How are Data and Empathy key to great Marketing?

How to Identify Your Niche Market and Dominate Your Niche?

How to Leverage Business Directory Listings and Reviews for Success?

How to Make Your Start-up Rank on Top of Google?

How to Rank with an LBN business profile?

Importance of Profile Creation Sites in SEO

Is Listing Your Startup Necessary?

Keyword Research to Strategize Your SEO

Link building techniques for 2019

List of Emerging Business Profile Creation Sites You Cannot Afford to Miss

List of Top 10 SEO Companies in Chennai

Local SEO Trends for Business Growth - An Updated Guide for 2023

Low-Cost Market Research Tips for Startups

Marketing Strategies to Scale up a Start-up

Optimizing SEO - A Business Lifeline in Pandemic Times

Paid Business Listing vs. Free Business Listing (Pros and Cons)

Power of Citations: A Comprehensive Guide to Obtaining and Utilizing Them for SEO Success

Premium Business Directories That Deliver Results with Minimal Expense

Rewriting Tools and Services

Role of Bing in Digital Marketing

Search Engine Optimization Techniques That Will Increase Your Website Traffic - Part 1

Search Engine Optimization Techniques That Will Increase Your Website Traffic-Part 2

Small Business Marketing Statistics That Every Entrepreneur Should Know in 2023

Social Media Profiles vs Web Directory Profiles - The Better Choice

The Five Imperatives Of Great Website Ranking

Top SEO Blogs for Beginners

What are SEO Optimization Technique?

What are the Best Websites to Use for Effective Business Listings?

What are the different types of Business Directories, and how to choose the right ones?

What are the Key Differences between Local SEO and Business Listing?

What are the Possible Features you can expect in a Business Profile Site?

What is SEO?

What is Technical SEO

What is the Concept of Google Page Rank Algorithm

Why customer reviews are critical

Why Is Brand Reputation Important for Your Business?

Why Is Online Visibility Important and How Is It Different from Online Presence?

Why Isn't My Business Showing Up in the Top Searches?

Why Mobile and Page Speed Matters in SEO

Why Online Visibility is More Important than Page and Domain Authority

Why Updating Your Business Profile Is Essential to Rank Higher?

Small Business Advisory (44)

5 Ways to Build a Strong Customer Base

10 Safe Cost-Cutting Options for Small Business Owners

11 Tips from Removalists When Relocating to a New Office Space

15 Small Business Ideas That Do Not Cost Money

5 mistakes to avoid when naming your business

5 Ways by Which Start-Ups Can Earn Consumer Trust

5 Ways to Increase the Visibility of Your Business

6 Common Mistakes Security Agents Make, Choose the Right One

7 Ingenious Ways to Raise Capital for Your Small Business

7 Tips to Rank Better Using Profile Creation Sites

8 Efficient Ways to Take Charge of Your Small Business' Online Reputation

A Guide to Niche Marketing for Small Business Owners

Business Interruption Insurance

Common Mistakes First-Time Startup Founders Should Avoid

Cracking the Codes to the 3-Pack Business Model by Google

Creating a vision board for your small business: Does it work?

Developing a Strong Online Presence for Start-ups

Difference between a Small Business and a Micro Business

How to Use Business Profiles as Landing Pages for Marketing Campaigns?

How Should Small Businesses Change to Survive the Pandemic

How to Promote a Small Business?

How To Start A Small Business In California - Easy Steps

How to Take Maximum Advantage of Local Business Directories for Promoting Your Business?

List of Emerging Business Profile Creation Sites You Cannot Afford to Miss

Marketing Strategies to Scale up a Start-up

New Yorker Starts a Coaching Business in Silicon Valley

People Are Quitting Stable Jobs for a Side Hustle - The Good Things About Being a Solopreneur!

Pro Tips - Pick the Best Estate Agents for You

Recession Is Everywhere - Here Are Tips to Help Your Business Survive the Recession

Small Biz Ideas with Low Investment

Small Business Marketing Statistics That Every Entrepreneur Should Know in 2023

Small Business Marketing Trends for 2021

Social Media Profiles vs Web Directory Profiles - The Better Choice

Strategies for Small Business Recovery after the Pandemic

Top 10 Reasons Why your Small Business MUST have a Digital Presence

Top SEO Blogs for Beginners

What Are the Key Things to Do after Setting up a New Business?

What Is Upselling? In What Way Does It Benefit Your Small Business?

Who is a Social Entrepreneur

Why Is Brand Reputation Important for Your Business?

Why Is Online Visibility Important and How Is It Different from Online Presence?

Why Market Research is Important for SMEs (Small and Medium Enterprises)

Why Online Visibility is More Important than Page and Domain Authority

Why You Should Work for a Small Business

About the Author

LocalBizNetwork, LLC was formed in 1999 to help small business owners with Online Solutions. The company has grown into a global small business organization from its humble Silicon Valley roots. LocalBizNetwork, LLC has partnered with various small business organizations throughout the world to build a marketing platform that will help the business owner become more visible in the online world.

Do You Have Questions?

Feel free to contact us by email. We usually respond within 24-48 hours.