Read Our Blogs

What is SEO?

Strategizing your SEO Part 1Search Engine Optimization or SEO is widely used in digital marketing. In our earlier posts we described how SEO will help in increasing your web traffic (read it here).But the problem lies in the fact that not many new digital marketers or experienced ones in some cases, actually understand what SEO is!

What is SEO?

SEO is a method for you to increase the quantity and quality of traffic your website gets, through search results that are organic! By organic, we mean the traffic you get to your website which does not involve any payment from your end.

SEO is not a business goal

SEO should not be the goal of your business! Instead you need to set certain personalized business goals and then start ranking keywords, based on those business goals! SEO is just a way to control some of the results displayed on Google when certain keywords get entered. Your goal for example can be to spread awareness among the public about your content and SEO is one way to achieve that, but not the sole way and that needs to be understood!

How can it help with your marketing goals?

Taking the same example about spreading awareness about your brand to the public, SEO can help you achieve your goal of creating brand awareness. When more people visit your site, their interactions can provide you valuable information about the type of audience that gets attracted by your posts. Once you get a fair idea about who is really engaging with your content, you can retarget a similar audience and create more brand awareness.

Read Also: Search Engine Optimization Techniques That Will Increase Your Website Traffic

Getting to the strategizing part

SEO can be used to find keywords with high demand, low competition and high conversion rates. For example the keyword “soccer” is quite generic but it is on high demand due to the number of times it gets entered on Google. On the other hand, “45 day fat loss muscle building program” is highly specific and low on demand but you have a higher chance of getting your page up to the top of the search results (high conversion) if you rank for certain specific keywords such as the one mentioned above.

SEO can help you strategize with this and you can target a mix of high conversion and high demand keywords suitable to your page. Initially, you can rank for low competition keywords to build your organic traffic. Once your page gets a set amount of traffic per month, you can rank for more competitive keywords, but more on this later!

The main idea of SEO is to attract customers who like your content, put out your brand for the public to see and help you make your way up to the top of the search results. SEO however cannot build your brand for you or help your customers buy from your site. That depends on the content quality and the quality of your website!

This is the basic idea of SEO. In our next post, we will talk more about hardcore strategizing SEO techniques to build your brand!

  • Apr 27, 2019

Comments - 2

Share Your Thoughts

Verify you're Human*

Just check on this box below to verify

Search our Blogs

Show Blog Categories

Categories :

SEO/SEM (33)

10 Smart Ways to Build Backlinks to Your Website

12 Most Important Tips for an Effective SEO Strategy

Artificial Intelligence (AI) - Your Business on Google Search is Changing

BERT Algorithm Update: Goodbye, Keywords! Hello, Search Intent!

Busting Myths About Online Business Directories

Exploring the New Technologies in SEO (Keeping Abreast With the Ever-Changing World of SEO)

Get quality backlinks to your website 101

How to Use Business Profiles as Landing Pages for Marketing Campaigns?

How are Data and Empathy key to great Marketing?

Keyword Research to Strategize Your SEO

Link building techniques for 2019

List of Emerging Business Profile Creation Sites You Cannot Afford to Miss

List of Top 10 SEO Companies in Chennai

Optimizing SEO – A Business Lifeline in Pandemic Times

Paid Business Listing vs. Free Business Listing (Pros and Cons)

Rewriting Tools and Services

Role of Bing in Digital Marketing

Search Engine Optimization Techniques That Will Increase Your Website Traffic - Part 1

Search Engine Optimization Techniques That Will Increase Your Website Traffic-Part 2

The Five Imperatives Of Great Website Ranking

Top SEO Blogs for Beginners

What are SEO Optimization Technique?

What are the Best Websites to Use for Effective Business Listings?

What are the different types of Business Directories, and how to choose the right ones?

What are the Key Differences between Local SEO and Business Listing?

What are the Possible Features you can expect in a Business Profile Site?

What is SEO?

What is Technical SEO

What is the Concept of Google Page Rank Algorithm

Why customer reviews are critical

Why Isn’t My Business Showing Up in the Top Searches?

Why Mobile and Page Speed Matters in SEO

Why Updating Your Business Profile Is Essential to Rank Higher?

Small Business Advisory (30)

11 Tips from Removalists When Relocating to a New Office Space

15 Small Business Ideas That Do Not Cost Money

5 mistakes to avoid when naming your business

5 Ways by Which Start-Ups Can Earn Consumer Trust

5 Ways to Increase the Visibility of Your Business

6 Common Mistakes Security Agents Make, Choose the Right One

8 Efficient Ways to Take Charge of Your Small Business' Online Reputation

Business Interruption Insurance

Creating a vision board for your small business: Does it work?

Developing a Strong Online Presence for Start-ups

Difference between a Small Business and a Micro Business

How to Use Business Profiles as Landing Pages for Marketing Campaigns?

How Should Small Businesses Change to Survive the Pandemic

How to Promote a Small Business?

How To Start A Small Business In California – Easy Steps

How to Take Maximum Advantage of Local Business Directories for Promoting Your Business?

Is Becoming a Member of a Trade Association Necessary?

List of Emerging Business Profile Creation Sites You Cannot Afford to Miss

New Yorker Starts a Coaching Business in Silicon Valley

People Are Quitting Stable Jobs for a Side Hustle –The Good Things About Being a Solopreneur!

Pro Tips - Pick the Best Estate Agents for You

Small Biz Ideas with Low Investment

Small Business Marketing Trends for 2021

Strategies for Small Business Recovery after the Pandemic

Top 10 Reasons Why your Small Business MUST have a Digital Presence

Top SEO Blogs for Beginners

What Is Upselling? In What Way Does It Benefit Your Small Business?

Who is a Social Entrepreneur

Why Market Research is Important for SMEs (Small and Medium Enterprises)

Why You Should Work for a Small Business

About the Author

LocalBizNetwork, LLC was formed in 1999 to help small business owners with Online Solutions. The company has grown into a global small business organization from its humble Silicon Valley roots. LocalBizNetwork, LLC has partnered with various small business organizations throughout the world to build a marketing platform that will help the business owner become more visible in the online world.

Do You Have Questions?

Feel free to contact us by email. We usually respond within 24-48 hours.