Read Our Blogs

How to Make Money from an Online Directory/Small Business Listing?

Can you name any 3 businesses that do not need an online presence? Tough right? There isn't a single business that cannot benefit by expanding its market online in today's world. But not all small businesses can afford to have websites since they are not exactly cheap to start with. Small business listing is your answer in these cases since they are comparatively much cheaper and easier to design and maintain.

But the ultimate goal is to gain more leads leading to more profit. So how can small business listings help with that? Having an updated and well-functioning listing will help you rank higher in search engine results. This means more visitors, more conversion, and ultimately more money. Here are some ways by which you can optimize your small business listing for better business.

Optimizing a Small Business Listing

The first step here is to have a small business listing. There are still businesses without a website, listing, or any online presence. About 51% of customers have found a new product or business while searching through their phone. Thus, however small your business is, make sure that you list it with the popular business directories in your area.

Once you have the listing, you can optimize it to generate more leads. A 100% complete small business listing profile with regular updates has more chances of showing up higher in search results when compared with partially completed profiles. Here are the details and features that you have to update in your listing. 


Read Also: What are the Best Websites to Use for Effective Business Listings?


1. Business Details

Most customers visit your listing looking for contact information. Thus, this is the first section that you should update in your listing. The contact aspect of your business includes: 

  • Name
  • Address
  • Website
  • Phone
  • Visiting hours

Make sure that these details are mentioned clearly without any misspellings. And yes, businesses that already have a website would also benefit more by listing themselves with business directories

2. Business Description and Services Offered

The visitors need to know about the product/service you provide. This would probably be the first thing that a visitor notes, and hence it has to be perfect. Be clear and concise about what you do and keep the language simple. All the industry jargon that you probably think is educational flies right over the heads of most customers. 

With the services option, list out all the services/products you provide. You can also include the side ventures of your business here. For example, if you own a resort where you also offer restaurant services,you can have it in the services provided. Prioritize the main product/service first and then list the others.

3. Social Media Links

Social media marketing has become a giant that cannot be ignored in today's digital marketing world. There are about 4.5 billion social media users as of 2021; this accounts for almost 57% of the total world population. Having a solid social media page would increase your business's visibility and help you reach more customers. 

Most small business listings have the option to include these social media links. Also, to create a sense of uniformity, have the same logo for all your social media pages. At LocalBizNetwork, you can include a custom logo in your listing.

4. Customer Reviews

Reviews help create a sense of trustworthiness toward your business, and most customers determine the business's credibility using reviews. Thus, make sure that you keep a tab on the reviews and reply to them regularly.

5. Other Features

While these are essential features to be updated in the small business listing, there are additional features provided by some of the business listing websites, which might also be great to include.

Even a person with little knowledge of digital marketing would know that original content is of paramount importance. Thus, make sure you update your listing with different content regularly which will make you rank higher. For example, in LocalBizNetwork, we offer features where you can include articles, videos, and podcasts about your business in your listing.

Managing a listing with constant updates might get tiring, especially for small business owners because of the limited staffing. For $199 yearly, we can provide all the features mentioned above and manage the on-page SEO. We also include a custom contact form and a custom button for the application to help your customers contact you with ease. These features can also be subscribed monthly for just $17. 

LocalBizNetwork

LocalBizNetwork has been helping small business owners achieve an online presence for over 20 years. Check out the details for listing your business with us at https://www.localbiznetwork.com/add-biz.php

  • Oct 26, 2021

Comments - 5

Share Your Thoughts

Verify you're Human*

Just check on this box below to verify

Search our Blogs

Show Blog Categories

Categories :

SEO/SEM (39)

5 Ways to Build a Strong Customer Base

10 Smart Ways to Build Backlinks to Your Website

12 Most Important Tips for an Effective SEO Strategy

7 Tips to Rank Better Using Profile Creation Sites

Artificial Intelligence (AI) - Your Business on Google Search is Changing

BERT Algorithm Update: Goodbye, Keywords! Hello, Search Intent!

Busting Myths About Online Business Directories

Cracking the Codes to the 3-Pack Business Model by Google

Exploring the New Technologies in SEO (Keeping Abreast With the Ever-Changing World of SEO)

Get quality backlinks to your website 101

How to Use Business Profiles as Landing Pages for Marketing Campaigns?

How are Data and Empathy key to great Marketing?

How to Rank with an LBN business profile?

Keyword Research to Strategize Your SEO

Link building techniques for 2019

List of Emerging Business Profile Creation Sites You Cannot Afford to Miss

List of Top 10 SEO Companies in Chennai

Marketing Strategies to Scale up a Start-up

Optimizing SEO - A Business Lifeline in Pandemic Times

Paid Business Listing vs. Free Business Listing (Pros and Cons)

Rewriting Tools and Services

Role of Bing in Digital Marketing

Search Engine Optimization Techniques That Will Increase Your Website Traffic - Part 1

Search Engine Optimization Techniques That Will Increase Your Website Traffic-Part 2

Social Media Profiles vs Web Directory Profiles - The Better Choice

The Five Imperatives Of Great Website Ranking

Top SEO Blogs for Beginners

What are SEO Optimization Technique?

What are the Best Websites to Use for Effective Business Listings?

What are the different types of Business Directories, and how to choose the right ones?

What are the Key Differences between Local SEO and Business Listing?

What are the Possible Features you can expect in a Business Profile Site?

What is SEO?

What is Technical SEO

What is the Concept of Google Page Rank Algorithm

Why customer reviews are critical

Why Isn’t My Business Showing Up in the Top Searches?

Why Mobile and Page Speed Matters in SEO

Why Updating Your Business Profile Is Essential to Rank Higher?

Small Business Advisory (38)

5 Ways to Build a Strong Customer Base

10 Safe Cost-Cutting Options for Small Business Owners

11 Tips from Removalists When Relocating to a New Office Space

15 Small Business Ideas That Do Not Cost Money

5 mistakes to avoid when naming your business

5 Ways by Which Start-Ups Can Earn Consumer Trust

5 Ways to Increase the Visibility of Your Business

6 Common Mistakes Security Agents Make, Choose the Right One

7 Tips to Rank Better Using Profile Creation Sites

8 Efficient Ways to Take Charge of Your Small Business' Online Reputation

Business Interruption Insurance

Cracking the Codes to the 3-Pack Business Model by Google

Creating a vision board for your small business: Does it work?

Developing a Strong Online Presence for Start-ups

Difference between a Small Business and a Micro Business

How to Use Business Profiles as Landing Pages for Marketing Campaigns?

How Should Small Businesses Change to Survive the Pandemic

How to Promote a Small Business?

How To Start A Small Business In California – Easy Steps

How to Take Maximum Advantage of Local Business Directories for Promoting Your Business?

Is Becoming a Member of a Trade Association Necessary?

List of Emerging Business Profile Creation Sites You Cannot Afford to Miss

Marketing Strategies to Scale up a Start-up

New Yorker Starts a Coaching Business in Silicon Valley

People Are Quitting Stable Jobs for a Side Hustle –The Good Things About Being a Solopreneur!

Pro Tips - Pick the Best Estate Agents for You

Recession Is Everywhere - Here Are Tips to Help Your Business Survive the Recession

Small Biz Ideas with Low Investment

Small Business Marketing Trends for 2021

Social Media Profiles vs Web Directory Profiles - The Better Choice

Strategies for Small Business Recovery after the Pandemic

Top 10 Reasons Why your Small Business MUST have a Digital Presence

Top SEO Blogs for Beginners

What Are the Key Things to Do after Setting up a New Business?

What Is Upselling? In What Way Does It Benefit Your Small Business?

Who is a Social Entrepreneur

Why Market Research is Important for SMEs (Small and Medium Enterprises)

Why You Should Work for a Small Business

About the Author

LocalBizNetwork, LLC was formed in 1999 to help small business owners with Online Solutions. The company has grown into a global small business organization from its humble Silicon Valley roots. LocalBizNetwork, LLC has partnered with various small business organizations throughout the world to build a marketing platform that will help the business owner become more visible in the online world.

Do You Have Questions?

Feel free to contact us by email. We usually respond within 24-48 hours.