Read Our Blogs

Why Is Brand Reputation Important for Your Business?

Sometimes, we hear entrepreneurs ask, “Why does brand reputation matter when you have good products/services?”This is indeed a good question but an outdated one in the online business world. Brand reputation is like a person’s character and it greatly influences customer decisions. Starting from creating a start-up listing in local small business directories to bettering customer experience, there are various ways to boost your brand reputation.

A positive brand reputation can do wonders for your business. If you still have doubts about how brand reputation influences your business performance, then this blog is for you.

What Is Brand Reputation?

Brand reputation is how people perceive your business and it is influenced by many factors such as product quality, customer service, and more.

A good brand reputation will shed a positive light on your business and people will view it as being reliable and trustworthy. This naturally influences people into making positive buying decisions.

How Has Brand Reputation Changed over the Years for Businesses?

Decades ago, a start-up had to wholly depend on word-of-mouth marketing to gain customers. Then came newspaper ads, TV ads, and more.

Today, a business’s image is mostly online. About 90% of people check out a business online before they decide to buy the products/services. Hence, it is now mandatory for businesses to be active online and also find ways to gain a better brand reputation.

First, you need to establish a solid online presence. Our recommendation is to create listings in start-up directories, especially if you don’t have a website. This makes it easy for customers to find your business online.

Next, you need to focus on marketing your brand. Post articles, videos and other content that will attract customers to your brand. Establish what you have to offer without exaggeration as this greatly helps in building trust as well as a positive brand reputation.

Ask for reviews from your customers and post them on your website. Reviews and testimonials are proven ways to influence future customers’ decisions.

With LocalBizNetwork, you can do it all with one listing. You just have to create a listing with our local small business directory which will not only give you an online presence but will also act as a platform to post videos, images, podcasts, articles, and reviews. You can even use the listing as the landing page for your ad campaigns.


Also Read: Developing a Strong Online Presence for Start-ups


Why Is Brand Reputation Important?

Having a good brand reputation influences every aspect of business operations. Here are some reasons why you should consider investing in building your business’s brand reputation.

A Good Reputation Equals Trust and Credibility

With trust, you gain a bunch of loyal customers who will stick with your brand even in times of crisis. Customer loyalty is a big advantage to gain, especially if you are a start-up competing with well-established competitors. Even during economic crises, you can rely on these customers to stay with your brand.

A Good Reputation Can Increase Financial Performance

Customer loyalty means booming business. Your customers are going to buy again and again, given that you maintain the product/service quality. And they also bring in new customers through recommendations. All these factors increase the profitability of your business.

It Can Bring in New Customers

We already know that gaining a new customer costs more than retaining an old customer. But what if the old customer does the work for you and that is too cost-free? With a good brand reputation, gaining a new customer is as easy as that!

About 61% of the customers say that they will recommend a brand they trust to their friends and acquaintances. On average, a single customer impressed by your services can bring in about 9 new customers. This is money saved for you on marketing.


Also Read: Overcoming Entrepreneurial Hurdles: 4 Common Challenges Faced by Entrepreneurs and How to Overcome Them 


A Good Reputation Helps with talent Acquisition and Talent Retention

No one wants to work for a brand with a bad reputation. A prospective employee views the business in the same way as the customer and if your business has a bad reputation, it will be harder for you to attract top talent.

The employees want to feel proud to be associated with a brand and of course, a good package is also important.

A Good Reputation Helps in Business Growth

With a good brand reputation, the market value of your business goes up. This makes investments easier to gain.

Also, about 57% of the customers will try out new products from the brands they like. With loyal and happy customers, you have a better chance of successfully expanding your business.

LocalBizNetwork

Boost your online presence and brand reputation with our small business directory. To know more about the listings available, visit us here.


  • May 05, 2023

Comments - 1

Share Your Thoughts

Verify you're Human*

Just check on this box below to verify

Search our Blogs

Subscribe to our blog/newsletter

Show Blog Categories

Categories :

Digital Marketing (51)

5 Strategies That Can Help in Link Building for Local SEO

5 Ways to Build a Strong Customer Base

Difference Between Marketing Strategy and Marketing Plan

4 Common Challenges Faced by Entrepreneurs and How to Overcome Them?

5 Must-Know Consumer Trends of 2024

5 Ways You Can Improve Your Business's Visibility on Google Maps

7 Effective B2C Marketing Strategies for Small Business Owners

7 Tips to Rank Better Using Profile Creation Sites

8 Methods for Getting Your Business Noticed in Local Markets

A Guide to Niche Marketing for Small Business Owners

B2C Marketing Essentials: Building Bridges Between Businesses and Customers

Benefits of Finding a Niche Market for Small Business Owners

Boosting Small Business Success: The Importance of Market Research

Capitalize On the New Instagram Algorithm to Expand Your Brand Identity

Developing a Strong Online Presence for Start-ups

Dofollow and Nofollow Links - How to Select the Profile Creation Sites That Will Benefit Your Business?

Email Marketing Never Goes Obsolete

Expert Tips to Improve the Local Ranking of Your Business

FAQs about Business Directory Listings

How to Use Business Profiles as Landing Pages for Marketing Campaigns?

How to Create a One-Page Website?

How to Gather Positive Testimonials and Reviews?

How to Get Your Customers to Work as Free Marketers for Your Business?

How to Identify Your Niche Market and Dominate Your Niche?

How to Leverage Business Directory Listings and Reviews for Success?

How to Make Your Start-up Rank on Top of Google?

How to Prepare Your B2C Business for Global Markets?

How to Rank with an LBN business profile?

Importance of Profile Creation Sites in SEO

Is Listing Your Startup Necessary?

Local SEO Trends for Business Growth - An Updated Guide for 2023

Low-Cost Market Research Tips for Startups

Marketing Strategies to Scale up a Start-up

Power of Citations: A Comprehensive Guide to Obtaining and Utilizing Them for SEO Success

Powerful Instagram Marketing Tips which really work: 3 min Read

Premium Business Directories That Deliver Results with Minimal Expense

Role of Bing in Digital Marketing

Small Business Marketing Statistics That Every Entrepreneur Should Know in 2023

Social Media Profiles vs Web Directory Profiles - The Better Choice

Step by Step Guide to a good Digital Marketing Strategy

Top 10 ways you can promote your content

Top 6 Reasons You Should Apply Digital Marketing for Your Brisbane Business

What Are the Key Things to Do after Setting up a New Business?

What are the Possible Features you can expect in a Business Profile Site?

Why customer reviews are critical

Why Do You Need Infographics in Digital Marketing?

Why Is Brand Reputation Important for Your Business?

Why is E Newsletter important in Digital Marketing

Why Is Online Visibility Important and How Is It Different from Online Presence?

Why Online Visibility is More Important than Page and Domain Authority

Why Purchased Email Lists Are A Huge No-no For Marketers

Local SEO (33)

5 Strategies That Can Help in Link Building for Local SEO

Best Alternatives to a Website for Your Local Business

Difference Between Marketing Strategy and Marketing Plan

10 Simple Tips to Speed Up Local Business Websites

5 Must-Know Consumer Trends of 2024

5 Ways You Can Improve Your Business's Visibility on Google Maps

8 Methods for Getting Your Business Noticed in Local Markets

A Guide to Niche Marketing for Small Business Owners

Are Local Business Directories Still Good for SEO?

Benefits of Finding a Niche Market for Small Business Owners

Boosting Small Business Success: The Importance of Market Research

Developing a Strong Online Presence for Start-ups

Dofollow and Nofollow Links - How to Select the Profile Creation Sites That Will Benefit Your Business?

Expert Tips to Improve the Local Ranking of Your Business

FAQs about Business Directory Listings

Google Business Profile Optimization: Mistakes You Shouldn’t Make

How to Identify Your Niche Market and Dominate Your Niche?

How to Make Your Start-up Rank on Top of Google?

How to Use Google My Business to Get More Customers?

Importance of Profile Creation Sites in SEO

Is Listing Your Startup Necessary?

Local SEO Trends for Business Growth - An Updated Guide for 2023

Low-Cost Market Research Tips for Startups

Power of Citations: A Comprehensive Guide to Obtaining and Utilizing Them for SEO Success

Premium Business Directories That Deliver Results with Minimal Expense

Small Business Marketing Statistics That Every Entrepreneur Should Know in 2023

Top 10 Reasons Why your Small Business MUST have a Digital Presence

What Are Local Business Profiles and How to Get One for Your Business?

What Are the Key Things to Do after Setting up a New Business?

What are the Possible Features you can expect in a Business Profile Site?

Why Is Brand Reputation Important for Your Business?

Why Is It Important to Add Your Business to Local Directories?

Why Should Local Businesses Care about Creating Content

SEO/SEM (62)

5 Strategies That Can Help in Link Building for Local SEO

5 Ways to Build a Strong Customer Base

Difference Between Marketing Strategy and Marketing Plan

10 Smart Ways to Build Backlinks to Your Website

12 Most Important Tips for an Effective SEO Strategy

5 Ways You Can Improve Your Business's Visibility on Google Maps

7 Tips to Rank Better Using Profile Creation Sites

8 Methods for Getting Your Business Noticed in Local Markets

A Guide to Niche Marketing for Small Business Owners

Artificial Intelligence (AI) - Your Business on Google Search is Changing

BERT Algorithm Update: Goodbye, Keywords! Hello, Search Intent!

Boosting Small Business Success: The Importance of Market Research

Busting Myths About Online Business Directories

Common Mistakes First-Time Startup Founders Should Avoid

Cracking the Codes to the 3-Pack Business Model by Google

Dofollow and Nofollow Links - How to Select the Profile Creation Sites That Will Benefit Your Business?

Expert Tips to Improve the Local Ranking of Your Business

Exploring the New Technologies in SEO (Keeping Abreast With the Ever-Changing World of SEO)

FAQs about Business Directory Listings

Get quality backlinks to your website 101

How to Use Business Profiles as Landing Pages for Marketing Campaigns?

How are Data and Empathy key to great Marketing?

How to Identify Your Niche Market and Dominate Your Niche?

How to Leverage Business Directory Listings and Reviews for Success?

How to Make Your Start-up Rank on Top of Google?

How to Rank with an LBN business profile?

Importance of Profile Creation Sites in SEO

Is Listing Your Startup Necessary?

Keyword Research to Strategize Your SEO

Link building techniques for 2019

List of Emerging Business Profile Creation Sites You Cannot Afford to Miss

List of Top 10 SEO Companies in Chennai

Local SEO Trends for Business Growth - An Updated Guide for 2023

Low-Cost Market Research Tips for Startups

Marketing Strategies to Scale up a Start-up

Optimizing SEO - A Business Lifeline in Pandemic Times

Paid Business Listing vs. Free Business Listing (Pros and Cons)

Power of Citations: A Comprehensive Guide to Obtaining and Utilizing Them for SEO Success

Premium Business Directories That Deliver Results with Minimal Expense

Rewriting Tools and Services

Role of Bing in Digital Marketing

Search Engine Optimization Techniques That Will Increase Your Website Traffic - Part 1

Search Engine Optimization Techniques That Will Increase Your Website Traffic-Part 2

Small Business Marketing Statistics That Every Entrepreneur Should Know in 2023

Social Media Profiles vs Web Directory Profiles - The Better Choice

The Five Imperatives Of Great Website Ranking

Top SEO Blogs for Beginners

What are SEO Optimization Technique?

What are the Best Websites to Use for Effective Business Listings?

What are the different types of Business Directories, and how to choose the right ones?

What are the Key Differences between Local SEO and Business Listing?

What are the Possible Features you can expect in a Business Profile Site?

What is SEO?

What is Technical SEO

What is the Concept of Google Page Rank Algorithm

Why customer reviews are critical

Why Is Brand Reputation Important for Your Business?

Why Is Online Visibility Important and How Is It Different from Online Presence?

Why Isn't My Business Showing Up in the Top Searches?

Why Mobile and Page Speed Matters in SEO

Why Online Visibility is More Important than Page and Domain Authority

Why Updating Your Business Profile Is Essential to Rank Higher?

Small Business Advisory (45)

5 Ways to Build a Strong Customer Base

10 Safe Cost-Cutting Options for Small Business Owners

11 Tips from Removalists When Relocating to a New Office Space

15 Small Business Ideas That Do Not Cost Money

5 mistakes to avoid when naming your business

5 Ways by Which Start-Ups Can Earn Consumer Trust

5 Ways to Increase the Visibility of Your Business

6 Common Mistakes Security Agents Make, Choose the Right One

7 Ingenious Ways to Raise Capital for Your Small Business

7 Tips to Rank Better Using Profile Creation Sites

8 Efficient Ways to Take Charge of Your Small Business' Online Reputation

A Guide to Affordable Digital Transformation Services for Small Businesses

A Guide to Niche Marketing for Small Business Owners

Business Interruption Insurance

Common Mistakes First-Time Startup Founders Should Avoid

Cracking the Codes to the 3-Pack Business Model by Google

Creating a vision board for your small business: Does it work?

Developing a Strong Online Presence for Start-ups

Difference between a Small Business and a Micro Business

How to Use Business Profiles as Landing Pages for Marketing Campaigns?

How Should Small Businesses Change to Survive the Pandemic

How to Promote a Small Business?

How To Start A Small Business In California - Easy Steps

How to Take Maximum Advantage of Local Business Directories for Promoting Your Business?

List of Emerging Business Profile Creation Sites You Cannot Afford to Miss

Marketing Strategies to Scale up a Start-up

New Yorker Starts a Coaching Business in Silicon Valley

People Are Quitting Stable Jobs for a Side Hustle - The Good Things About Being a Solopreneur!

Pro Tips - Pick the Best Estate Agents for You

Recession Is Everywhere - Here Are Tips to Help Your Business Survive the Recession

Small Biz Ideas with Low Investment

Small Business Marketing Statistics That Every Entrepreneur Should Know in 2023

Small Business Marketing Trends for 2021

Social Media Profiles vs Web Directory Profiles - The Better Choice

Strategies for Small Business Recovery after the Pandemic

Top 10 Reasons Why your Small Business MUST have a Digital Presence

Top SEO Blogs for Beginners

What Are the Key Things to Do after Setting up a New Business?

What Is Upselling? In What Way Does It Benefit Your Small Business?

Who is a Social Entrepreneur

Why Is Brand Reputation Important for Your Business?

Why Is Online Visibility Important and How Is It Different from Online Presence?

Why Market Research is Important for SMEs (Small and Medium Enterprises)

Why Online Visibility is More Important than Page and Domain Authority

Why You Should Work for a Small Business

About the Author

LocalBizNetwork, LLC was formed in 1999 to help small business owners with Online Solutions. The company has grown into a global small business organization from its humble Silicon Valley roots. LocalBizNetwork, LLC has partnered with various small business organizations throughout the world to build a marketing platform that will help the business owner become more visible in the online world.

Do You Have Questions?

Feel free to contact us by email. We usually respond within 24-48 hours.