Read Our Blogs

5 Ways by Which Start-Ups Can Earn Consumer Trust

How to build customer trust and loyaltyTrust is a fragile thing and trusting start-ups is even more difficult. With the sheer number of start-ups that are coming up nowadays, consumers have a lot of options and can jump ship easily if they want to. When you go digital and add your business to a directory, you imagine more leads and revenue. But it is possible only if the customers find your business trustworthy. Thus, we have listed below some of the ways by which your start-up can earn the trust of your potential customers. 

1. Be Present at All Times

With the risk of this sounding like a relationship blog (it kind of is), the first step towards building trust is to make the customers believe that you will be present if things go wrong. The visibility of your brand relies on you being active on social media forums. This way you showcase the human feel behind your brand and can attract more followers. 

Also, when potential customers view your brand, they tend to look for the negative comments, the way you respond to them, and the time it takes for you to resolve the complaint. Thus, approach the negative reviews with caution and if possible, go out of your way to resolve the problems. 

For example, if there is a genuine complaint about a damaged product, then make sure you not only send the replacement, but add a complimentary gift as well. And also, do not forget to showcase this to your followers. Remember modesty is not the best policy here!

Read Also: 8 Efficient Ways to Take Charge of Your Small Business' Online Reputation

2. Consider Giveaways

This is a powerful way to gain more followers and also showcase the quality of your product. While the free giveaways might seem like a loss to your business, it is actually an investment that can bring you loyal and paying customers in the future. 

New start-ups can offer free products to customers. You don’t have to give free stuff to everyone; just select a few randomly but make it known that it is done randomly. Other than this, if your business involves products like e-books or online courses, you can offer limited period access for the subscribers. This is a risk-free way to let your potential customers know what to expect when doing business with you.

3. Do Not Underestimate the Power of Testimonials

You might be hesitant to ask for testimonials from your customers at the start but understand that testimonials can go a long way in taking your business forward. They can build a sense of trust about your business, making the purchase feel less of a gambling experience. 

Again, the humanizing factor comes into play here. No amount of advertising your product and explaining it’s awesome features can beat the 5-star review of your previous customer. A testimonial is an effective content marketing tool and helps with faster and stronger trust building.

4. Promise Modestly; Deliver King-Size

It might be tempting to gush about the quality and performance of your product along with how superior it is to similar products in the market. But keep this in check and let the performance of the product speak for itself. 

Create reasonable expectations about the service and make sure you fulfill it. Another thing you can do is over-deliver since people always love experiences that exceed their expectations. 

One example for this is the delivery time mentioned. Promise to deliver in 4 days but try to deliver in two. The extra two days can act as collateral if things go wrong. Alternatively, you can also provide surprise gifts with the purchase.

5. Personalize Your Brand

No one likes to talk with a bot when they have problems with a service. They would rather talk to a person who can assure them that the problem will be sorted. This is the basis of trust building and thus it is necessary to know when to be personal. 

When your customers know your story and feel that a person or a group of people are behind your brand, trust comes easier. When marketing your brand or creating content, make sure to showcase your personality or the one you have tied with your brand. But don’t get too personal when you answer reviews, especially negative reviews. Let your customers feel the intent and effort behind the brand. 


To find potential customers, you first have to focus on making your brand more visible. Add your business to our directory. We have been helping small businesses gain traction and generate leads for over 20 years.

  • Aug 23, 2021

Comments - 5

Share Your Thoughts

Verify you're Human*

Just check on this box below to verify

Search our Blogs

Show Blog Categories

Categories :

SEO/SEM (33)

10 Smart Ways to Build Backlinks to Your Website

12 Most Important Tips for an Effective SEO Strategy

Artificial Intelligence (AI) - Your Business on Google Search is Changing

BERT Algorithm Update: Goodbye, Keywords! Hello, Search Intent!

Busting Myths About Online Business Directories

Exploring the New Technologies in SEO (Keeping Abreast With the Ever-Changing World of SEO)

Get quality backlinks to your website 101

How to Use Business Profiles as Landing Pages for Marketing Campaigns?

How are Data and Empathy key to great Marketing?

Keyword Research to Strategize Your SEO

Link building techniques for 2019

List of Emerging Business Profile Creation Sites You Cannot Afford to Miss

List of Top 10 SEO Companies in Chennai

Optimizing SEO – A Business Lifeline in Pandemic Times

Paid Business Listing vs. Free Business Listing (Pros and Cons)

Rewriting Tools and Services

Role of Bing in Digital Marketing

Search Engine Optimization Techniques That Will Increase Your Website Traffic - Part 1

Search Engine Optimization Techniques That Will Increase Your Website Traffic-Part 2

The Five Imperatives Of Great Website Ranking

Top SEO Blogs for Beginners

What are SEO Optimization Technique?

What are the Best Websites to Use for Effective Business Listings?

What are the different types of Business Directories, and how to choose the right ones?

What are the Key Differences between Local SEO and Business Listing?

What are the Possible Features you can expect in a Business Profile Site?

What is SEO?

What is Technical SEO

What is the Concept of Google Page Rank Algorithm

Why customer reviews are critical

Why Isn’t My Business Showing Up in the Top Searches?

Why Mobile and Page Speed Matters in SEO

Why Updating Your Business Profile Is Essential to Rank Higher?

Small Business Advisory (32)

10 Safe Cost-Cutting Options for Small Business Owners

11 Tips from Removalists When Relocating to a New Office Space

15 Small Business Ideas That Do Not Cost Money

5 mistakes to avoid when naming your business

5 Ways by Which Start-Ups Can Earn Consumer Trust

5 Ways to Increase the Visibility of Your Business

6 Common Mistakes Security Agents Make, Choose the Right One

8 Efficient Ways to Take Charge of Your Small Business' Online Reputation

Business Interruption Insurance

Creating a vision board for your small business: Does it work?

Developing a Strong Online Presence for Start-ups

Difference between a Small Business and a Micro Business

How to Use Business Profiles as Landing Pages for Marketing Campaigns?

How Should Small Businesses Change to Survive the Pandemic

How to Promote a Small Business?

How To Start A Small Business In California – Easy Steps

How to Take Maximum Advantage of Local Business Directories for Promoting Your Business?

Is Becoming a Member of a Trade Association Necessary?

List of Emerging Business Profile Creation Sites You Cannot Afford to Miss

New Yorker Starts a Coaching Business in Silicon Valley

People Are Quitting Stable Jobs for a Side Hustle –The Good Things About Being a Solopreneur!

Pro Tips - Pick the Best Estate Agents for You

Small Biz Ideas with Low Investment

Small Business Marketing Trends for 2021

Strategies for Small Business Recovery after the Pandemic

Top 10 Reasons Why your Small Business MUST have a Digital Presence

Top SEO Blogs for Beginners

What Are the Key Things to Do after Setting up a New Business?

What Is Upselling? In What Way Does It Benefit Your Small Business?

Who is a Social Entrepreneur

Why Market Research is Important for SMEs (Small and Medium Enterprises)

Why You Should Work for a Small Business

About the Author

LocalBizNetwork, LLC was formed in 1999 to help small business owners with Online Solutions. The company has grown into a global small business organization from its humble Silicon Valley roots. LocalBizNetwork, LLC has partnered with various small business organizations throughout the world to build a marketing platform that will help the business owner become more visible in the online world.

Do You Have Questions?

Feel free to contact us by email. We usually respond within 24-48 hours.