Read Our Blogs

What is Technical SEO

Technical SEOIn all these years LBN has been active in the local SEO industry, we’ve heard various versions of one question coming from new clients, almost every time:

“My website is not ranking in Google, and I can’t figure out why.”

Almost 3 times out of 10, the answer has been simply – “Because the website has not been indexed in Google”.

You read that right. We’ve served hundreds of local businesses, and one common SEO problem that plagued some of them was that their website was not in Google’s servers at all. Then how can a website hope to rank in Google?

This simple problem is the tip of the iceberg when it comes to technical SEO.

So, What is Technical SEO?

There’s no fancy answer to what Technical SEO is. The name is self-explanatory: It deals with the technical aspects of your website, and helps you optimize them for better SEO performance. It ensures that there are no technical roadblocks between your website and the good old Google traffic.

"Read Also: Optimizing SEO – A Business Lifeline in Pandemic Times"

How does Technical SEO Help My Website?

Google cares about only a few things related to your website really, as far as the technical side of things are considered.

Is it crawlable and indexable?

This is number one in our SEO checklist for all new clients who sign up with us, and we’ve seen websites that start getting SEO traffic in the very first month after we ensure that the website is properly crawled and indexed by Google.

It’s not just about putting a proper robots.txt file in place and checking your page headers, though.

  • It involves optimizing your internal linking structure, so the search engines can understand which pages are the most important content in your website. It involves regularly checking for broken links and fixing them, so your users and search engine bots aren’t led to dead-end places.
  • It involves properly canonicalizing those pages with duplicate content, so Google knows which variant to hold on to.
  • It also involves keeping tabs on any crawl/indexing errors that might come up from time to time and fixing them promptly.
  • And more.

Read Also: What is the Concept of Google Page Rank Algorithm

Is it mobile-first?

This used to be an added advantage some 5 years ago, but today it is one of the primary requirements for a website to be “mobile-first” in order to do well in Google SERPs. Much more so for local businesses, because a much bigger part of local searches are bound to happen in mobile devices than the regular searches are (which by themselves are mobile-dominated).

Google switched to mobile-first indexing two years ago, which means it crawls and indexes the mobile version of your website as a priority, so it has sent a strong signal towards why business websites have to be 100% mobile responsive. Google also puts emphasis on page load speed on mobile devices, so the other part of your mobile-first strategy should focus on improving speed, which brings us to the next point.

How fast do the pages load?

Google is so obsessive with page load speed that it has multiple tools for webmasters to test the speed which also provide detailed suggestions to improve the page performance.

Understanding how Google measures page load speed is worth an article by itself, but the common techniques to improve page performance includes using Content Delivery Networks, properly prioritizing CSS & JavaScript rendering, optimizing images, lazy-loading content and so much more.

How easy are the pages to understand (for Google’s bots)?

Semantics in search is something Google has been aggressively pursuing for the most part of its existence. Google, being a machine ultimately, tries hard to understand web pages as human users do, and it has various algorithms and techniques in place for doing so. But it also takes the help of webmasters, by the use of structured data.

There’s a whole suite of “rich snippets” that Google shows in most of its search results which are made possible by structured data mark-up (Knowledge Graph, “Top Stories”, “People Also Ask”,...). These rich snippets are almost always on the top spot in the SERPs, so the only way to get there is to mark-up your web pages with relevant structured data.

Knowing about Technical SEO is simple enough. The hard part is doing it. Well, that’s what we at LBN are there for, aren’t we?

  • Jul 20, 2020

Comments - 3

Share Your Thoughts

Verify you're Human*

Just check on this box below to verify

Search our Blogs

Show Blog Categories

Categories :

SEO/SEM (39)

5 Ways to Build a Strong Customer Base

10 Smart Ways to Build Backlinks to Your Website

12 Most Important Tips for an Effective SEO Strategy

7 Tips to Rank Better Using Profile Creation Sites

Artificial Intelligence (AI) - Your Business on Google Search is Changing

BERT Algorithm Update: Goodbye, Keywords! Hello, Search Intent!

Busting Myths About Online Business Directories

Cracking the Codes to the 3-Pack Business Model by Google

Exploring the New Technologies in SEO (Keeping Abreast With the Ever-Changing World of SEO)

Get quality backlinks to your website 101

How to Use Business Profiles as Landing Pages for Marketing Campaigns?

How are Data and Empathy key to great Marketing?

How to Rank with an LBN business profile?

Keyword Research to Strategize Your SEO

Link building techniques for 2019

List of Emerging Business Profile Creation Sites You Cannot Afford to Miss

List of Top 10 SEO Companies in Chennai

Marketing Strategies to Scale up a Start-up

Optimizing SEO - A Business Lifeline in Pandemic Times

Paid Business Listing vs. Free Business Listing (Pros and Cons)

Rewriting Tools and Services

Role of Bing in Digital Marketing

Search Engine Optimization Techniques That Will Increase Your Website Traffic - Part 1

Search Engine Optimization Techniques That Will Increase Your Website Traffic-Part 2

Social Media Profiles vs Web Directory Profiles - The Better Choice

The Five Imperatives Of Great Website Ranking

Top SEO Blogs for Beginners

What are SEO Optimization Technique?

What are the Best Websites to Use for Effective Business Listings?

What are the different types of Business Directories, and how to choose the right ones?

What are the Key Differences between Local SEO and Business Listing?

What are the Possible Features you can expect in a Business Profile Site?

What is SEO?

What is Technical SEO

What is the Concept of Google Page Rank Algorithm

Why customer reviews are critical

Why Isn't My Business Showing Up in the Top Searches?

Why Mobile and Page Speed Matters in SEO

Why Updating Your Business Profile Is Essential to Rank Higher?

Small Business Advisory (38)

5 Ways to Build a Strong Customer Base

10 Safe Cost-Cutting Options for Small Business Owners

11 Tips from Removalists When Relocating to a New Office Space

15 Small Business Ideas That Do Not Cost Money

5 mistakes to avoid when naming your business

5 Ways by Which Start-Ups Can Earn Consumer Trust

5 Ways to Increase the Visibility of Your Business

6 Common Mistakes Security Agents Make, Choose the Right One

7 Tips to Rank Better Using Profile Creation Sites

8 Efficient Ways to Take Charge of Your Small Business' Online Reputation

Business Interruption Insurance

Cracking the Codes to the 3-Pack Business Model by Google

Creating a vision board for your small business: Does it work?

Developing a Strong Online Presence for Start-ups

Difference between a Small Business and a Micro Business

How to Use Business Profiles as Landing Pages for Marketing Campaigns?

How Should Small Businesses Change to Survive the Pandemic

How to Promote a Small Business?

How To Start A Small Business In California - Easy Steps

How to Take Maximum Advantage of Local Business Directories for Promoting Your Business?

Is Becoming a Member of a Trade Association Necessary?

List of Emerging Business Profile Creation Sites You Cannot Afford to Miss

Marketing Strategies to Scale up a Start-up

New Yorker Starts a Coaching Business in Silicon Valley

People Are Quitting Stable Jobs for a Side Hustle - The Good Things About Being a Solopreneur!

Pro Tips - Pick the Best Estate Agents for You

Recession Is Everywhere - Here Are Tips to Help Your Business Survive the Recession

Small Biz Ideas with Low Investment

Small Business Marketing Trends for 2021

Social Media Profiles vs Web Directory Profiles - The Better Choice

Strategies for Small Business Recovery after the Pandemic

Top 10 Reasons Why your Small Business MUST have a Digital Presence

Top SEO Blogs for Beginners

What Are the Key Things to Do after Setting up a New Business?

What Is Upselling? In What Way Does It Benefit Your Small Business?

Who is a Social Entrepreneur

Why Market Research is Important for SMEs (Small and Medium Enterprises)

Why You Should Work for a Small Business

About the Author

LocalBizNetwork, LLC was formed in 1999 to help small business owners with Online Solutions. The company has grown into a global small business organization from its humble Silicon Valley roots. LocalBizNetwork, LLC has partnered with various small business organizations throughout the world to build a marketing platform that will help the business owner become more visible in the online world.

Do You Have Questions?

Feel free to contact us by email. We usually respond within 24-48 hours.