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How to Take Maximum Advantage of Local Business Directories for Promoting Your Business?

Advantage of Local Business Directories

Local business directories started to provide easy access to the compilation of available businesses, but now it has grown to be more than that. Small business listings have become a necessity and have a myriad of benefits. The majority of the population searches for businesses on the web for information like business hours, contact number, address, and more before visiting the business. Your listing at the local business directory becomes the face of your business and convinces the customer to check out your product/service. 

The way to add your business to the directory is quite simple, but there are some details involved to get maximum advantage from this opportunity. Here are some tips which might help you get the best out of small business listings. 

1. Do Your Research

When you search for the best local business directories to add your business to, you might end up with a long list. It might be impossible for you to check all the directories from the list, especially if you are a small business owner. 

Having many good-quality small business listings would benefit your business, but when time is limited, then it is essential to find the most suitable ones. Popular directories can improve your business' organic reach, like Google My Business and Yelp. But if you want your business to be listed on relevant sites, you should go with niche business directories. Keep your ideal customers in mind and then make your choice.


Read Also: Paid Business Listing vs. Free Business Listing (Pros and Cons)


2. Complete Your Small Business Listing

When people create multiple small business listings with different directories, they rush through it and do not complete their profiles. When people search for a business on the web, incomplete profiles do not make a good impression. Thus, while you add your business to any local business directory, ensure you complete all the basics like phone number, operating hours, address, etc. 

Once you finish including the basic details, move on to adding information that would make your business stand out. A compelling description along with high-quality photos of your products/services would lend an air of authenticity to your business. Try adding relevant keywords to your description since it can increase your chance of ranking higher in the search results.

3. Provide Accurate Details

While creating multiple small business listings in various local business directories, you should provide similar and authentic details for all the listings, especially with essential information like address, contact information, etc. 

Google checks the details throughout the web, and consistent detailing makes your business look authentic, consequently increasing the chance of your business climbing up in the SERPs.

4. Keep Updating

One common mistake that most business owners make is forgetting about the listing once they complete it. But small business listings are to be updated regularly since it will give the impression of easy accessibility to the potential customers.

While starting a business, most people would work extra hours, but the business hours might reduce with time. Keeping up-to-date with the changes improves the image of your business. No one would like to show up to find a closed store or call an out-of-service number.

5. Be Accessible

Usually, the business listings provide the option of customer reviews. This is a huge opportunity to promote your business since most people believe in customer reviews as much as personal recommendations. 

Manage the customer reviews wisely since this gives the customers an idea about the personality of your business. Please respond with a thankful note for the good reviews since it showcases your modesty. With negative reviews, try to find the problem and then provide it if there is a solution. It is essential to act fast and deal with it calmly. Stay away from paid reviews.

Try introducing offers and special coupons, which might attract many first-time buyers. Communicating with them can convert them into regular customers.

LocalBizNetwork

LocalBizNetwork offers you the chance to include features like videos, podcasts, and events along with the basic information that other directories provide. This increases your business's visibility and increases the chance of gaining more leads. To know more about it, visit us at https://www.localbiznetwork.com/about_us.php.

  • Dec 15, 2021

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About the Author

LocalBizNetwork, LLC was formed in 1999 to help small business owners with Online Solutions. The company has grown into a global small business organization from its humble Silicon Valley roots. LocalBizNetwork, LLC has partnered with various small business organizations throughout the world to build a marketing platform that will help the business owner become more visible in the online world.

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