Read Our Blogs

What Are Local Business Profiles and How to Get One for Your Business?

Local Business Profiles A business has to be visible to the local customers first for it to be successful. Small business listings help improve the local visibility of businesses which in turn results in increased customers and revenue. Hence, add your business to quality local business directories for it to perform well.

Benefits of Having Local Business Listings

About 80% of web users research a business online before buying from it. This makes the businesses with a strong online presence gain a stronghold in the market. Local business listings introduce your business to potential customers. The information you provide, when rightly done, can convince customers to get associated with your business.

Think of local business listings as your business card on the web. There are more benefits to having these listings.

Enhanced Brand Visibility

Apart from improving your online presence, the local business profiles will also help increase brand visibility. Make sure you provide as much information as possible about your business and be accurate about it.

Create local business listings with various websites with the same information. For example, you might have a company logo – ensure you use the same across all local business listings. This would make your business and brand more recognizable among the customers.

Boosted Website SEO

Using target keywords for your local customers in the business profiles will greatly help boost your website SEO. Local business directories have high domain authority and hence business listings on these sites are more likely to appear at the top of the search results. This provides an advantage for your business over your competitors who do not have a local business listing.

Better Search Results

The businesses on the first page of the SERPs are the ones that have the best chance of getting customers. Unfortunately, it is hard to get the top spot, especially for small businesses.

Your business has to show up enough number of times on the search results page before the user is convinced to check it out. With local business profiles on high-ranking websites, your business can dominate search results.

Building Trust

Local business profiles have the provision for customers to review the products/services. Almost all customers check the reviews before deciding to get the product.

This makes managing the reviews important. Express your gratitude for the positive reviews and try to resolve the issue mentioned in the negative ones. A well-maintained local business profile will convince the customers of your brand’s reputation.

How to Get a Local Business Profile for My Business?

You might now be convinced about the importance of business listings. Are you thinking of adding your business to the local business directories? Then here is a guide towards doing it right.

Finding the Platforms

The first step in creating the local business listings would be to find the sites that offer them. There are thousands of business directories and you cannot choose to add your business to every one of them. Research the quality ones that would offer the maximum benefit.

Start with the prominent ones like Google Business Profile, Bing Places and Yelp. You can also choose the business directories that concentrate on the area where your business is located or choose ones that focus on your niche. Make sure that whatever you choose offers you the maximum benefit.

For example, at LocalBizNetwork we offer the option of including articles, videos, important events and more to our local business listing. The more the information presented about your business, higher is the possibility of the customer trying it out.

Pick out the best ones and add your business to them. You should also regularly update the business listings with recent information.

Read Also:  List of Emerging Business Profile Creation Sites You Cannot Afford to Miss

Adding Information

Adding the business information to the directories is the most crucial step of this process. This is the information that the potential customers are going to see and it provides the first impression about your business.

First, include all basic information starting from the name of the business, business hours, contact information and a list of products/services offered. All information provided should be accurate. Most directories also include the option of adding your website, social media links, photos and more to your listing. Make sure that the links are working and the photos are of high quality.

Regularly Manage the Business Listings

Once the local business listing is complete, the job isn’t over. You have to continuously optimize the listing with relevant keywords so that it dominates the search results.

Check the information that you have provided and if there are any changes, do it fast. Inaccurate information makes the reputation drop, both in the search engine and among the customers.

Monitor the customer reviews regularly. Do not remove negative reviews or reply harshly. Deal with them rationally and try to resolve the complaints. This would convince customers that your business is a trustworthy one.


LocalBizNetwork has been helping small business owners shine despite the increasing competition in the digital world. Check out our business listing options at

  • Apr 20, 2022

Comments - 4

Share Your Thoughts

Verify you're Human*

Just check on this box below to verify

Search our Blogs

Show Blog Categories

Categories :

SEO/SEM (39)

5 Ways to Build a Strong Customer Base

10 Smart Ways to Build Backlinks to Your Website

12 Most Important Tips for an Effective SEO Strategy

7 Tips to Rank Better Using Profile Creation Sites

Artificial Intelligence (AI) - Your Business on Google Search is Changing

BERT Algorithm Update: Goodbye, Keywords! Hello, Search Intent!

Busting Myths About Online Business Directories

Cracking the Codes to the 3-Pack Business Model by Google

Exploring the New Technologies in SEO (Keeping Abreast With the Ever-Changing World of SEO)

Get quality backlinks to your website 101

How to Use Business Profiles as Landing Pages for Marketing Campaigns?

How are Data and Empathy key to great Marketing?

How to Rank with an LBN business profile?

Keyword Research to Strategize Your SEO

Link building techniques for 2019

List of Emerging Business Profile Creation Sites You Cannot Afford to Miss

List of Top 10 SEO Companies in Chennai

Marketing Strategies to Scale up a Start-up

Optimizing SEO - A Business Lifeline in Pandemic Times

Paid Business Listing vs. Free Business Listing (Pros and Cons)

Rewriting Tools and Services

Role of Bing in Digital Marketing

Search Engine Optimization Techniques That Will Increase Your Website Traffic - Part 1

Search Engine Optimization Techniques That Will Increase Your Website Traffic-Part 2

Social Media Profiles vs Web Directory Profiles - The Better Choice

The Five Imperatives Of Great Website Ranking

Top SEO Blogs for Beginners

What are SEO Optimization Technique?

What are the Best Websites to Use for Effective Business Listings?

What are the different types of Business Directories, and how to choose the right ones?

What are the Key Differences between Local SEO and Business Listing?

What are the Possible Features you can expect in a Business Profile Site?

What is SEO?

What is Technical SEO

What is the Concept of Google Page Rank Algorithm

Why customer reviews are critical

Why Isn't My Business Showing Up in the Top Searches?

Why Mobile and Page Speed Matters in SEO

Why Updating Your Business Profile Is Essential to Rank Higher?

Small Business Advisory (38)

5 Ways to Build a Strong Customer Base

10 Safe Cost-Cutting Options for Small Business Owners

11 Tips from Removalists When Relocating to a New Office Space

15 Small Business Ideas That Do Not Cost Money

5 mistakes to avoid when naming your business

5 Ways by Which Start-Ups Can Earn Consumer Trust

5 Ways to Increase the Visibility of Your Business

6 Common Mistakes Security Agents Make, Choose the Right One

7 Tips to Rank Better Using Profile Creation Sites

8 Efficient Ways to Take Charge of Your Small Business' Online Reputation

Business Interruption Insurance

Cracking the Codes to the 3-Pack Business Model by Google

Creating a vision board for your small business: Does it work?

Developing a Strong Online Presence for Start-ups

Difference between a Small Business and a Micro Business

How to Use Business Profiles as Landing Pages for Marketing Campaigns?

How Should Small Businesses Change to Survive the Pandemic

How to Promote a Small Business?

How To Start A Small Business In California - Easy Steps

How to Take Maximum Advantage of Local Business Directories for Promoting Your Business?

Is Becoming a Member of a Trade Association Necessary?

List of Emerging Business Profile Creation Sites You Cannot Afford to Miss

Marketing Strategies to Scale up a Start-up

New Yorker Starts a Coaching Business in Silicon Valley

People Are Quitting Stable Jobs for a Side Hustle - The Good Things About Being a Solopreneur!

Pro Tips - Pick the Best Estate Agents for You

Recession Is Everywhere - Here Are Tips to Help Your Business Survive the Recession

Small Biz Ideas with Low Investment

Small Business Marketing Trends for 2021

Social Media Profiles vs Web Directory Profiles - The Better Choice

Strategies for Small Business Recovery after the Pandemic

Top 10 Reasons Why your Small Business MUST have a Digital Presence

Top SEO Blogs for Beginners

What Are the Key Things to Do after Setting up a New Business?

What Is Upselling? In What Way Does It Benefit Your Small Business?

Who is a Social Entrepreneur

Why Market Research is Important for SMEs (Small and Medium Enterprises)

Why You Should Work for a Small Business

About the Author

LocalBizNetwork, LLC was formed in 1999 to help small business owners with Online Solutions. The company has grown into a global small business organization from its humble Silicon Valley roots. LocalBizNetwork, LLC has partnered with various small business organizations throughout the world to build a marketing platform that will help the business owner become more visible in the online world.

Do You Have Questions?

Feel free to contact us by email. We usually respond within 24-48 hours.