Digital Marketing

 

Everyday, millions of people use the internet and a lot of them may be looking for content thatis probably available in your website! But how will they know where to look for your site? Thousands of websites may host the same content as your website. How can you make your website stand out in the crowd? How can you make your website be the first result after a Google search? This is where search engine optimization comes in handy! You can maximize your website traffic by following a few simple search engine optimization techniques such as these:

 

LEARN WHAT YOUR TARGET AUDIENCE WANTS

 

The first thing you need to keep in mind is that your website is for the customers. They are your first priority! You need to understand what the customer wants by receiving their valuable feedback. You need to analyze the data you’ve collected from the customers and modify the content present in your website. Now, to collect data from your audience, you can use various social media platforms like Quora, Instagram and Google Analytics. Modify your data and get that website traffic up!

 

AUDIT YOUR WEBSITE

 

An SEO audit will help you understand why your website is not doing well. It is primarily a review of your website. You can outsource this work, but you will save a lot of money and you will learn a lot by doing it yourself! Go through your website’s statistics and check if you have all the relevant keywords for SEO - descriptions, hyperlinks, etc. Your site’s performance will be much better once you audit the content and the keywords.

 

IMPROVE PAGE LOADING TIME

 

Let’s face it; nobody likes a page that takes more than 3 seconds to load. Even 3 seconds may be pushing the limits for certain users. Users will exit the page if they face delays in the page loading time. Statistics reveal that nearly 50% of users expect the page to load within 2-3 seconds. And a massive 80% of users will not buy from a shopping site if they feel that the loading time is too much and another 50% of users say that fast loading time will keep them loyal to the website. So, improve your page speed by getting rid of bulky code, compressing images, hosting all your content on your server, and so on.

Another important factor is to make your website mobile friendly. Most users use mobiles nowadays and expect websites to be mobile friendly.

 

CREATE VISUALLY CAPTIVATING CONTENT

 

Infographic is a great way to deliver multiple messages to users in a very simple way. This will exponentially increase your website traffic. Good design of the infographic is very important, as users will pay more attention to the “Graphic” part rather than the “Info” part. On an average, websites that include infographics are likely to grow 12% faster than the ones that don’t.

These four ways will definitely increase your website traffic! Watch out for next month’s blog and we will give you more ways to improve your website traffic!