Member - Blog

Digital Marketing Trends for 2020

With technology driving all Marketing conversations or conversions, today, Digital Marketing will be a significant portion of the Opex of a company in coming years. As a result, new trends, technologies, and solution providers are entering the world of Digital Marketing, which will sustain the momentum for Digital Marketing in the years ahead.

2020 will see adoption of new trends and emphasis given to existing trends that are popular. We would like to consolidate some of them here:

Chatbots

Chatbots once regarded as a fancy feature on some websites will become the default mechanism for first-level interaction with a company. Chatbots quickly capture prospect attention, save time, save costs and offers a better alternative to a grumpy representative.

Private Messaging Apps

Messaging apps like Whatsapp, Viber and WeChat started off as a great way of initiating conversations. But their popularity is seeing more functionalities like payment gateways being integrated into these apps. Examples include WeChat Pay, Venmo and Paypal.

AI, ML and Data-driven Efforts

While some businesses are already using chatbots and voice assistants like Alexa and Siri, Artificial Intelligence and Machine Language can achieve a lot more. Some Healthcare, Travel and Hospitality companies are experimenting with AI-powered marketing tools to capture new prospects.

Targeted Advertising

Targeting specific prospects with relevant ads or messages has existed as a concept since the mid-1990s. However, it's only in recent years, the ability to serve relevant ads has improved for 2 reasons: one - better capturing of user data and the use of AI to power ad-serving tools.

Personalized Marketing

Self-management author Dale Carnegie was one of the first to point out that prospects and customers like to be addressed by their name, and their preferences understood before talking to them. Business houses have taken it to the next level by studying the customer's social media behaviour, buying patterns and a whole lot of such data to serve personalized messages.

Video Marketing

Video ads may have been around for over 2 decades but now, explainer videos are slowly replacing Marketing collateral like brochures and increasing conversations through comments that appear on the video page. This is resulting in more conversions and a sales funnel with more hot leads than before.

Transparency

Gone are the days when business houses could sell customer data. New privacy norms are forcing companies to be transparent about their data storage and data usage policies. Companies who are already following such norms can now advertise this fact proudly and establish more trust with prospects and customers alike.

Integrated Solution Providers

Currently, many organizations use multiple tools to manage various aspects of Marketing such as Contacts database, Social Media, Marketing automation, Leads Management, Email marketing, Content Creation, SEO, Analysis, etc. But soon, organizations will prefer a single provider or software platform such as HubSpot to manage all these activities.

Voice-powered Search

While Google, Alexa and Siri are popular for voice-searches, organizations will incorporate voice-search tools on their database as well as internal tools for ease of searching. The conversational tone and the question-answer format even make the experience pleasant.

BI over SEO

Till recently, free tools like Google Analytics was the default means for analyzing traffic to one's website. Now, paid Business Intelligence tools like Google Data Studio are providing a lot more information in a structured manner. Further, marketing data from Facebook ad campaigns can also be exported to Data Studio for a comprehensive picture.

Smartphones the most Popular Vehicle

With the proliferation of high-speed broadband networks, young adults worldwide are increasingly tuning out of Television, and turning to smart-phones, for Infotainment. This has changed the style and language of Marketing for many companies. Marketers are leveraging the advantage of multi-modal communication offered by Mobile apps.

Integration of Online Maps

While previously, a link to the Google Maps location of one's offices were found only on the contact page of companies, such maps are now being integrated into messaging apps, social media networks and online shoppes. Smart algorithms derive the user's location from GPS coordinates and suggest options, dynamically, on the go.

Sentiment Analysis

Sentiment Analysis is a great mechanism for Online Reputation management. By analyzing online posts, comments and feedback from prospects or customers, software tools can grade the user as being positive, negative or neutral about the company. Based on this, marketing departments can reach out to aggrieved users and take necessary action.

YouTube as a Significant Partner

While we have already mentioned Video marketing, YouTube deserves a separate mention. More than any other Video Marketing network in the world today, YouTube has the largest online community, and offer various value-added features that are a boon to Marketers.

Social Networks

Considering the time spent by an average consumer on social networks today, many B2C businesses are turning to Social media sites as the primary channel for communication. The ease of modulating the message dynamically, the cost-effectiveness and better user engagement is why social media are slowly replacing print media and TV ads.

Content Marketing

'Content is King' is an oft-touted cliché but one that has come of age. Generic messages and a one-size-fits-all approach adopted by marketing departments have rendered many campaigns ineffective. Instead, presenting high-quality content in a targeted manner engages with prospects better and leads to better conversions.

Influencer Marketing

Previously, Influencers gave opinions on lifestyle products like Fashion, Jewellery or personal-care products, on social media sites. Today, every category of product or technology has its own roster of Influencers who are regarded as an authority on that subject. There are Influencer Marketing platforms where one can reach out to Influencers and seek their opinion.

Interactive Content

While social media has been used to push product information or feedback for B2C companies, now such sites are becoming interactive. A product photograph is embedded with icons, using which one can seek a testimonial, ask for pricing details, watch a video or locate stores in that vicinity. And all this can be achieved without leaving the site.

Shoppable Posts

Merely putting out a product photograph on the social media page is passé, as explained above. B2C companies are also integrating payment gateways into the window featuring the photo, in order to achieve quick sales.

VR and AR to make a Foray

In businesses such as Decor, Real Estate and Education, decision-making by the prospects is slow and involves a lot of data to be presented. Immersive technologies like Virtual Reality and Augmented Reality are easing this process by presenting necessary information in realistic and interesting ways.

Rank Zero in Google SERP

Rank zero in the Search Engine Result Pages is the answer or partial information that you see at the top of the page after a search. More and more companies would want to take up this slot, which opens up a window of opportunity for Digital Marketers.

Consumer Privacy and KYC

The last couple of years have seen several incidents of Online Fraud and Security breaches when it comes to customer data. To overcome this, privacy regulations like GDPR, Identity Management and Know Your Customer will become a norm for Digital Marketers.

Digital and Marketing Transformation

Finally... all those companies that have been slow to adopt Digital Marketing will start doing so in the coming year creating more Digital or Marketing transformation for themselves, and their industry.

 

  • Dec 20, 2019
Become a Member to post Articles

Comments - 0

Share Your Thoughts

Verify you're Human*

Just check on this box below to verify

Search In blog :

Categories :

Education Services (Schools, Tutors) (44)

Tips For Students To Improve Their Writing This Semester

Benefits of Smart Cities

Best Event Management Institutes Mumbai

You're Losing Grades by Not Using Essay Assistance

4 Tips To Make Yourself Prince2 Certification Ready

5 Skills To Be Pinned In Your DevOps-Engineer Journal

Kindergarten Readiness - What Teachers Can Do

A Sneak Peak To The Learning Carnival - Get Latest Technology Insights

NEET 2020 Exam Details

How to Make Your Students Listen to You

Advance Your Career with an Early Childhood Education Certification

6 Main Differences Between IGCSE And CBSE

What Can You Expect For NEET 2020?

A Guide To Online Learning During The COVID 19 Pandemic

NEET Chapter Wise Weightage For Subjects

Why Is Social Development an Important Part of Early Education?

New JEE And NEET Dates For 2020

Effective ‘Learn From Home’ During The Corona Crisis

Ways to Keep Your Little One Engaged at Home

Sports – An Integral Part of School Life

How to Effectively Home School your children during the Covid-19 Pandemic

Boarding School – Why It Is the Best Option

Simple Strategies to Help You Improve Your Exam Scores

Why ICSE Could Be the Right Option for Your Child

Career Options After an Early Education Program

Online Schooling: A Perspective In The Current Scenario

What Are Your Career Options in the Early Education Field?

Top 10 IBDP Terms Parents Need To Know

Child Care Center Director - Qualification and Responsibilities

How To Stay Focused During The AP Exams 2021

Tips for Effective Online Learning

Are SAT Subject Tests Required For College Admission?

Making Possible Effective Career Advancement as an Educator

Early Childhood Education Program - What You Need to Know

8 Interesting Facts About ACT

Why Students Should Take AP Courses?

Importance of Curriculum Planning in Education

10 Reasons To Choose Cambridge Curriculum For Your Child

What Is The Difference Between AI And AA In IB Math?

ECE Training and School Management

Differences Between IGCSE And IB Curriculum

What Is IGCSE And Is It The Right Choice For My Child?

How Do Early Childhood Educators Impact Children’s Emotional Development?

What Is Theory Of Knowledge - TOK In IB Curriculum

Health Care Treatment (55)

Ayurvedic treatment of skin diseases

Common Reasons Behind Chronic Abdominal Pain in Adults

Travelling for Surgery – Doing It the Right Way

Treating Cough and Cold with Homeopathy

What causes excessive burping?

Acid Reflux Should Not Be Ignored March 2020

Say Goodbye to Chronic Digestive Problems!

How to make your home safe for Elders

How to achieve Affordable Healthcare in India

The Importance of Regular Health Check-Ups April 2020

Diseases related to Gastroenterology and Hepatology

Do not ignore these signs of a cardiac emergency

Recognize the warning signs of brain tumour, save a life

Holistic Approach to Raising Immunity!

The Effect of Coronavirus on Mental Health

Homeopathy Can Set You on the Path to Holistic Wellness

How to deal with Traumatic Brain Injury

Healthcare in the Post COVID-19 World

Homeopathy’s Role in the History of Epidemics

A South Indian Diet Plan For Heart Patients

Peptic Ulcers: Causes and Prevention

Fever Awareness and Remedies

The Importance of Boosting Your Immunity the Natural Way

Never Ignore Head Injuries

Positive Patient Experience with Kauvery Hospital

Traumatic Brain Injury - Causes, Symptoms and Treatments

Advantages of Treating Childhood Illness with Homeopathy

Congenital Spine Defect Cured After Surgery

Managing Arthritis with Homeopathy

Health Risks While Returning to Work after the Lockdown

Cardiac Surgery During COVID Times – Restoring Hope

Urological Diseases that affect Youngsters and Elders

How to Find the Best Gynecologist

Homeopathy Can Ease Winter Illnesses

Life after COVID19 for Senior Citizens

Orthopaedic Precautions For Seniors In Cold Weather

Health tips for Elderly during COVID-19

Vaccines for New Born Babies

Gastroenteritis

Masterstroke Against Stroke

Tips to take care of the heart

Why is breast self-examination important?

Kauvery Hospital’s excellent liver transplant program

Why is a regular health checkup important?

Save Your Knees

Understanding Chemotherapy

Kidney Stones - Treatment Methods

Knowing When to Go to the Hospital

How are homeopathic medicines prepared?

Tips for Managing Spring Allergies

Ankle Sprain: Causes, Symptoms, and Treatment

Heart Disease Awareness in Kauvery Hospital

Diabetic Kidney Disease

A Knock on the Head and There Goes your Memory

Coronary Heart Disease Awareness

Do You Have Questions?

Feel free to contact us by email. We usually respond within 24-48 hours.

Sign In LocalbizNetwork