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Why Is SEO Analysis Important

What Is SEO Analysis?

SEO analysis is a pointed approach towards optimizing websites for achieving the best search engine rankings. It incorporates several techniques like keyword and website optimization to achieve higher rankings on the SERP (Search Engine Results Page). It involves a series of steps that identify and optimize several key performance points associated with efficient optimization. 

Steps Of An SEO Analysis:

An SEO analysis is an important step to understand where your website stands in terms of optimization and search rankings. By knowing this, the gaps or shortcomings can be fulfilled to ensure that SEO works as it should and your website’s online visibility is improved. 

Here is a list of fundamental steps included in SEO analysis. You can use these points to analyze your website and its current status to formulate an effective SEO strategy.

1. Check website speed and performance.
2. Is your website mobile friendly? 

3. Is your website indexed with search engines? 

4. Check your keyword rankings and on-page SEO. 

5. Is there a way to improve off-page SEO?
6. Check the quality of content, website UI & UX.
7. Fix broken links, zombie pages and create a sitemap.
8. Check the amount of organic traffic you are receiving.

SEO is all about increasing organic traffic which ultimately is a number game. An SEO audit yields several KPIs (Key Performance Indicators) that might help you judge your position. These numbers rank everything from your website’s UI, content quality to the spam score and are fairly useful in chalking out a strategy.

1. URLs & Metadata

2. Titles, headers & backlinks
3. Spam score
4. Keyword score/ranking
5. Mobile compatibility/speed
6. User abandonment rates
7. Page speed analysis and error resolutions
8. Image/GFX optimization

It doesn’t take a genius to understand that an audit is a full scan of your website for any kind of discrepancies that are hurting your SEO efforts. A detailed audit reveals the pain points and also tells you where to start optimizing and how to do it. It is useful in ways that it makes a clear path to make a roadmap for a substantial strategy for optimization. There could be several reasons why your website is not performing or responding to your SEO efforts and an SEO analysis is the best way to reveal them. 

Moreover, it gives you data to progress and monitor how tweaking different variables and parameters change your online visibility and search rankings. This is important as it puts you in control of performance and helps you make vital decisions about how you should run your digital marketing campaign. 


  • Jul 10, 2020
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