How to write blog post introductions that engage readers?
Want to know a secret?
Most blog writers tend to struggle with the introductions for a longer time than it takes to create the rest of the blog. Imagine deciding on a topic, pouring over the study material, jotting down the points, and then excitedly sit to type away the blog only to spend an hour simply on creating the perfect intro line and still not get it. Yeah, it’s brutal. The sheer number of content marketing companies in Chennai is enough proof that content writing is not an easy process, and you will need professionals.
So why is it so important?
You might wonder what makes the writers question their sanity by perfecting the blog introduction for an hour when they can settle with a moderate one. This is because people do not have the time to go over the moderate contents while they can get the best, and aiding to this the attention span of us humans has shrunk to 8.25 seconds which is even lower than that of a goldfish!! Thus it is imperative that you make your readers interested from the first line for them to further proceed through the blog.
If you are a writer who wants to create the best first impression with your readers, then here are some tips on how you can improve your writing of blog post introductions that will pull in the readers.
Read Also: What should small businesses post on social media (a complete guide)?
Address the reader
The reason for creating a blog is to make people read it. Making the reader your priority and addressing them in the first sentence can create an inviting feeling and ease them into the blog. When your blog has a human feel to it, the readers tend to connect with the writing easier.
Try using active voice when you can, like starting with sentences involving “you”. For example, instead of starting a blog with “Anxiety is a common problem that most people face now”, go with “Do you feel anxious and doubtful most times? You are not alone”. The former line has an alienated feel, but the latter is inclusive and can make the reader comfortable.
Start with a fact or a statistic
One thing people love is reading facts. This is why the net is loaded with blogs like 10 interesting facts about the human mind and 7 surprising facts about the mind that will blow your mind. Thus you can pique the interest of your reader while stating a fact that is relevant to the blog topic. But while you choose this, make sure to go with the interesting and not common one, something that is rare for people to know or even brings about an unexpected chuckle.
State a commonality and be personal
Find something that you have in common with the readers and start with it. This can create a bond with the reader and make them want to continue with the blog.
For example, go with “ With the lockdown in effect, we are all guilty of trying out a fitness routine only to stop it after a few weeks. Or in my case days!!”
This and maybe including a personal story will let the readers know that you are a person just like them instead of some super-being with who they can connect.
Try simile, analogy, or a metaphor
Simile and metaphor are usually used to refer to a particular thing using another thing. A popular example might be from the film “ Forrest Gump” when the titular character Forrest Gump says that “ Life is like a box of chocolates” which means that it is as unpredictable as picking out a random piece without knowing the flavor from the box full of different chocolate pieces.
Going with these similes or metaphors can keep the readers interested since everyone appreciates a mystery and good use of language. Also, it is the best choice to simplifying a complicated topic instead of jumping into the technical jargon immediately.
Go with the “why” to your content
Your reader’s time is precious, and they know it. So make sure to let them know why they have to spend time on your blog when there are 2 million blogs published daily.
Go with why you are writing this content and how your content differs from the others about the same topic. Let the readers know that they will gain from the blog and their time will not be wasted.
LBN Tech Solutions
If you are a small business owner, this grueling process of perfecting the blog intro might surprise you. And the time required to do this cannot be included in your busy schedule. This is where we come in. We are a web designing and content marketing company in Chennai that have been helping business owners with creating compelling content and increasing leads. Interested? Check us out at https://lbntechsolutions.com/
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