Member - Blog

Using Signs to Increase Sales

As every owner of a business or retail establishment knows, appearances are a critical factor in bringing in customers. Nowhere is this more important than in the design and placement of signs. Using the right type of sign at the right location can make a huge difference in the number of people who come to you as potential customers. Keep the following guidelines in mind when planning your signage.

First Impressions Are Very Important. You may have an online presence and may have also used local newspapers and flyers to publicize your business. That may have created some awareness but according to various studies, it is when people see the sign at the place of business that they relate the publicity they have come across to an actual business that may be of interest or use to them. An attractive sign that draws attention will reinforce this effect.

Window Displays Need Signs. Window displays are a great way to draw in customers. Appealing food, special offers, new products, etc. can all be displayed in windows. While the objects capture the eye, the mind of the customer still wants to know what he is looking at and what makes it of interest to him or her. This information is most effectively conveyed by the signs in the windows.

Place Signs Where the People Are. Portable street signs that are placed on the sidewalk force people to notice them because they have to walk around the sign. From bars telling passers-by about happy hours and cafes advertising their special of the day to shops informing people about a flash sale, street signs always attract attention.

Build Your Brand. Whatever the nature of your business, you need to establish a brand and differentiate it from the competition. To do this you need to define the colors, fonts and images or designs that will be associated with your business and use these on your signage. Over time these colors, designs and images will be associated with your business and give it an identity that is different from your neighbors or the competition.

Provide Inside Information. Getting people into your establishment is not enough. They need to know where to go to find what they need. Indoor signage tells customers where they need to look for what they want to buy. The easier finding a product is, the more likely the customer is to buy it.

Get People Hungry. An attractive sign, with appealing food images, in a self-service restaurant will trigger or increase latent hunger pangs in customers and prompt them to order items that they would not otherwise eat. If they like it, this is where they will automatically return the next time the craving hits them.

The Best Results Come from the Best Signs: Creating effective signage requires an understanding of how signs work, the ability to design them in a way the captures attention and conveys information simultaneously, knowing what type of sign will work best for a specific application and the expertise to fabricate them to the required quality. A professional signage company will work with you to create the signs that will work best for you in terms of bringing in customers, establishing your brand and improving your profit.

  • Mar 24, 2020
Become a Member to post Articles

Comments - 0

Share Your Thoughts

Verify you're Human*

Just check on this box below to verify

Search In blog :

Categories :

Education Services (Schools, Tutors) (44)

Tips For Students To Improve Their Writing This Semester

Benefits of Smart Cities

Best Event Management Institutes Mumbai

You're Losing Grades by Not Using Essay Assistance

4 Tips To Make Yourself Prince2 Certification Ready

5 Skills To Be Pinned In Your DevOps-Engineer Journal

Kindergarten Readiness - What Teachers Can Do

A Sneak Peak To The Learning Carnival - Get Latest Technology Insights

NEET 2020 Exam Details

How to Make Your Students Listen to You

Advance Your Career with an Early Childhood Education Certification

6 Main Differences Between IGCSE And CBSE

What Can You Expect For NEET 2020?

A Guide To Online Learning During The COVID 19 Pandemic

NEET Chapter Wise Weightage For Subjects

Why Is Social Development an Important Part of Early Education?

New JEE And NEET Dates For 2020

Effective ‘Learn From Home’ During The Corona Crisis

Ways to Keep Your Little One Engaged at Home

Sports – An Integral Part of School Life

How to Effectively Home School your children during the Covid-19 Pandemic

Boarding School – Why It Is the Best Option

Simple Strategies to Help You Improve Your Exam Scores

Why ICSE Could Be the Right Option for Your Child

Career Options After an Early Education Program

Online Schooling: A Perspective In The Current Scenario

What Are Your Career Options in the Early Education Field?

Top 10 IBDP Terms Parents Need To Know

Child Care Center Director - Qualification and Responsibilities

How To Stay Focused During The AP Exams 2021

Tips for Effective Online Learning

Are SAT Subject Tests Required For College Admission?

Making Possible Effective Career Advancement as an Educator

Early Childhood Education Program - What You Need to Know

8 Interesting Facts About ACT

Why Students Should Take AP Courses?

Importance of Curriculum Planning in Education

10 Reasons To Choose Cambridge Curriculum For Your Child

What Is The Difference Between AI And AA In IB Math?

ECE Training and School Management

Differences Between IGCSE And IB Curriculum

What Is IGCSE And Is It The Right Choice For My Child?

How Do Early Childhood Educators Impact Children’s Emotional Development?

What Is Theory Of Knowledge - TOK In IB Curriculum

Health Care Treatment (55)

Ayurvedic treatment of skin diseases

Common Reasons Behind Chronic Abdominal Pain in Adults

Travelling for Surgery – Doing It the Right Way

Treating Cough and Cold with Homeopathy

What causes excessive burping?

Acid Reflux Should Not Be Ignored March 2020

Say Goodbye to Chronic Digestive Problems!

How to make your home safe for Elders

How to achieve Affordable Healthcare in India

The Importance of Regular Health Check-Ups April 2020

Diseases related to Gastroenterology and Hepatology

Do not ignore these signs of a cardiac emergency

Recognize the warning signs of brain tumour, save a life

Holistic Approach to Raising Immunity!

The Effect of Coronavirus on Mental Health

Homeopathy Can Set You on the Path to Holistic Wellness

How to deal with Traumatic Brain Injury

Healthcare in the Post COVID-19 World

Homeopathy’s Role in the History of Epidemics

A South Indian Diet Plan For Heart Patients

Peptic Ulcers: Causes and Prevention

Fever Awareness and Remedies

The Importance of Boosting Your Immunity the Natural Way

Never Ignore Head Injuries

Positive Patient Experience with Kauvery Hospital

Traumatic Brain Injury - Causes, Symptoms and Treatments

Advantages of Treating Childhood Illness with Homeopathy

Congenital Spine Defect Cured After Surgery

Managing Arthritis with Homeopathy

Health Risks While Returning to Work after the Lockdown

Cardiac Surgery During COVID Times – Restoring Hope

Urological Diseases that affect Youngsters and Elders

How to Find the Best Gynecologist

Homeopathy Can Ease Winter Illnesses

Life after COVID19 for Senior Citizens

Orthopaedic Precautions For Seniors In Cold Weather

Health tips for Elderly during COVID-19

Vaccines for New Born Babies


Masterstroke Against Stroke

Tips to take care of the heart

Why is breast self-examination important?

Kauvery Hospital’s excellent liver transplant program

Why is a regular health checkup important?

Save Your Knees

Understanding Chemotherapy

Kidney Stones - Treatment Methods

Knowing When to Go to the Hospital

How are homeopathic medicines prepared?

Tips for Managing Spring Allergies

Ankle Sprain: Causes, Symptoms, and Treatment

Heart Disease Awareness in Kauvery Hospital

Diabetic Kidney Disease

A Knock on the Head and There Goes your Memory

Coronary Heart Disease Awareness

Do You Have Questions?

Feel free to contact us by email. We usually respond within 24-48 hours.

Sign In LocalbizNetwork