Owned by Joe Boiadjian, Yale Jewelers is one of Santa Monica{s newest retailers.Yale{s philosophy is simple; find something that speaks to you! It should fit who you are, your personality, your style...Joe has been in the jewelry business for over 25 years.  He started his career working in wholesale in Downtown Los Angeles after finishing school at the GIA.  As he built a successful wholesale business, he realized that something was missing.  The people.  Specifically, the look on someone{s face when they find exactly what they are searching for.Joe realized he was tired and unfulfilled doing wholesale; he wanted to work directly with the customers. He wanted to be the one to help them find their perfect piece of jewelry.  He loves the art of creating a custom piece, inspired by the client{s desire.Our main goal at Yale is not only to provide our customers with beautiful jewelry, but to provide incredible service.  From start to finish, Yale will be there for you.  Please visit us to experience the difference! 


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