DivaDiamonds.com was launched over 5 years ago by a team of experts with a passion for fine jewelry and exceptional customer service. Our extensive experience in the jewelry industry, personalized service and our classic to cutting-edge jewelry designs has elevated Diva Diamonds as one of the most trusted names in jewelry retailing in the Southern California region. Headquartered in Riverside, we have grown with our community from a small online store with limited selection to a multiple brand jewelry retailer specializing in brilliant gems, the finest of settings, elegant watches as well as treasured gifts for men and women.Our goal here is simple; provide the best unmatched selection and quality while providing the best online jewelry shopping experience. Our expertise in e-commerce means that we understand how people shop online. We are committed to making every customer feel like they are standing at the jewelry counter, touching and feeling each piece. We give you a detailed look at different angles and provide all necessary information to help you select the perfect piece for your occasion.As an exclusively online retailer, Diva Diamonds has lower overhead costs than brick-and-mortar stores, allowing us to bring fine jewelry to the public at exceptional prices without sacrificing the shopping experience. We are committed to walking you through your selection from beginning to end because we know that the investment you make in your jewelry today is one you need to be happy with for many, many years to come.