Truett-Hurst is an innovative and growing super-premium and ultra-premium wine sales, marketing and production company based in the acclaimed Dry Creek and Russian River Valleys of Sonoma County, California. The core of our business is a combination of direct to consumer sales, traditional brand sales and “retail exclusive label” partnerships with major retailers, such as Trader Joe’s and Safeway. We work closely with our retail partners to develop tailored brands to be sold to the discovery-oriented wine consumer. We offer a top quality product at a reasonable price, a result of our competitive grape sourcing, high-quality wine making and world-class packaging and label design. Our “retail exclusive label” model allows us to own the brands that we create, which we believe differentiates us from the traditional private label model and allows us to potentially expand the brands into the broad market, further building brand equity. Our retail partners value their relationships with us because they collaborate in the development of the products and ultimately benefit from the higher margins that we offer them. We believe that we have attracted these partners as a result of our rapid brand development cycles, our ability to quickly adjust to market demand and because we can bypass many traditional distribution layers to offer higher margin products for our partners’ key target customers.
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