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Freedom Honda is a brand new 40,000-square-foot complex on seven acres in the Powers Autopark at 4955 New Car Drive employs 53 and likely will expand its staff to 70 as sales volume grows, said Bill Piercey, president of Piercey Automotive. The dealership is one of five Piercey Automotive owns.Freedom Honda is managed by Bret Petersen, who has spent 27 years in the automotive sales industry, including 11 years with AutoNation.