You know that feeling when you just can{t get a website or application to work? You can{t find what you{re looking for. There{s too much clutter. You don{t know where to go. It{s not you; it{s them. It happens when someone assumes websites and applications are one size fits all.That{s like building an engine before knowing what car it{s for.Everything your business does is for your users. Your website or application should live up to those same standards. Why? Because every $1 invested in user experience design yields a $100 return. Those are odds we like.
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