CS Travel teaches us that there is so much more to business than just pricing and marketing. With the right attitude and a strong motto in the company, there is sure to be a clear path to success. Price competition in the travel industry is an endless competition, with companies clamouring over each other to get their customers. CS Travel finds that the best way to be successful in this industry is to strike a balance between good deals and good service. It is understood that the focus of travel agencies should not be on price alone and whether they can give a good deal to their customers, but also on providing good customer service. CS Travel has perfected this well, believing that it is about delivering what the customer needs at the right price. It is not uncommon that most companies in the industry forget the about service; because people, especially in Singapore, rarely go on holidays. This leads to the thinking that there is not much need to provide a good service, since customers will only return two to five times in a year. However, it is definitely something not to be overlooked.
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