Much of SEO has been reverse engineering. Professionals looked at the Google search results for millions of queries, tried to identify patterns, broke each down into multiple categories of possible ranking metrics, and tried to reason out why Google must have favored one result over the other. 

If there’s one thing we’ve learned working with local businesses from around the globe, it is that being a local business owner is a busy affair.

We’d have a call with a client at 5 AM about SEO before she hits the gym. We’d hear from a client over his lunch about his next ad budget. 

One of the biggest challenges for any local business is surviving in an often heavily competitive market within a limited geographic area – whether the competition is online or offline. For many local business niches, there are big brands or conglomerates running chains that would greedily eat way any slice of your market share they could get their hands on.

 In all these years LBN has been active in the local SEO industry, we’ve heard various versions of one question coming from new clients, almost every time:

            “My website is not ranking in Google, and I can’t figure out why.”

If you happen to follow the SEO industry for a while, you’re sure to have come across some industry study/report that shows how much search share mobile has over desktop devices, and how mobile is the future in SEO. It doesn’t matter what the percentages are, the change is real. The mobile has already outnumbered desktop searches, and it’s nowhere close to slowing down. The future is already here.