This is event is a GSA-approved program (Federal Government approved).  Call or e-mail a

representative for GSA cost.

Today’s busy executives simply don’t have enough time to read their correspondence. To get their

attention, to inspire action, to make your writing efforts stand out in today’s avalanche of

paperwork—and get read—you need to write clearly, concisely, coherently. Every letter, memo,

report, e-mail or proposal you write makes a statement about yourself—and your organization. Now’s

the time to enhance your professional image…and add polish and power to everything you write! At

this hands-on AMA seminar, you’ll not only learn proven business writing skills—you’ll have the time

to practice them to perfection! You’ll learn to write by writing!

BENEFITS

• Learn how to identify your audience and tailor your message to them • Eliminate redundancy and

excess phrases for clear, concise writing • Organize your facts and ideas—and decide what you’re

going to say to get the results you want • Overcome the fear of the blank page and learn how to

start—and stop—the flow of words • Clarify your communication, using proper transitional phrases •

Cut through unintelligible jargon and use everyday words • Say more with less to get your message

across • Set up a letter and edit it to perfection • Hold interest by using appropriate punctuation,

sentence length/structure and design techniques • Create memos that clearly indicate your purpose •

Prepare reports that get results • Write effective e-mails that get read

OUTLINE

• Review general writing concepts • Learn key points to help achieve writing success • Update your

language knowledge and skills • Pinpoint writing problems • Identify and eliminate common sentence

cloggers • Substitute simple language for heavy, confusing phrases • Update your grammar,

punctuation and usage • Put more impact into your sentence structure • Structure memos to

persuade, inform and solve problems • Organize ideas into an effective format • Writing clear, concise

reports and proposals

• Practical exercises to help you master every type of business writing, from the routine to the

challenging • Individualized coaching…confidential critiques • The option to have your own writing

samples evaluated (bring a sample of your writing with you)

ACCREDITATION

TESTIMONIALS

“Well done…very interactive…great participation! I’ve learned how to be more effective and concise

in communicating to internal and external customers. Bausch & Lomb has used AMA in the past

and…they’ve highly recommended that we attend some AMA seminars. I highly recommend it, too!”

Lloyd Taaffe Manager, Retail Operations, Bausch & Lomb